ALL >> Internet-Marketing >> View Article
Ask Mr. D - Ecommerce Sales
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the sizzle.
People are not interested in your product
or service per se, they are only interested
in ...
... what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
Add Comment
Internet Marketing Articles
1. International Seo In India: Elevate Your Global Reach With Kd SolutionsAuthor: KD SOLUTIONS
2. The Rise Of Seo Companies In India: Transforming Digital Marketing Strategies
Author: Anoop Krishnan
3. "instant Visibility, Maximum Roi—paid Search Magic!"
Author: Nirmalft
4. How To Pick The Right Social Media Platforms For Business Success?
Author: ValueHits
5. The Role Of Seo In Driving Organic Traffic
Author: Digital Notebook
6. Best Seo Company In Kolkata: Your Path To Online Success
Author: AS Webmarketings
7. Comprehensive Guide To Affordable Seo And White Label Solutions
Author: DND Teams
8. How To Set Up A Fast Internet Connection For Your Office
Author: jacks
9. How Digital Marketing Can Be Game Changer For The Businesses?
Author: Juveria Mohammad
10. Simple Ways To Monetize A Facebook Page
Author: Trending Bizzs
11. Virtual Assistant Jobs Remote: Your Guide To A Flexible Career
Author: lesly
12. Building Your First Website: A Comprehensive Guide To Success
Author: Liam Mackie
13. Why Brandable Domains Are The Future Of Online Branding?
Author: Jasbir Kaur
14. Sisgain Is A Professional Software Development Company Based In The Uae
Author: Prem Singh
15. Hubra Digital: The Best Web Application Development And Digital Marketing Agency In Chennai
Author: Hubra Digital