Free Email Marketing

By Author: Mohan Chen
Total Articles: 434
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There is a great profit earning scope in the system of business email list. One might have heard about the money inside the list but there are people who may not believe into it. People who are thinking about the process involved inside it are very hard and could not be done by every person easily are actually thinking in a wrong manner and such thinking should be discarded. Many people follow the belief that great profit lies in the list but this is what is not found and managed by many business owners. The fear that they have on their mind about it being so hard and expensive makes the entire situation obscure.

One can directly turn the audience into the targets by the business email list; one can make most from the listing and emailing process because the information on the products and the services are directly provided to the people in a manner of promotion. The promotion is important and it can be helpful by the list because it not only helps entrepreneurs expand monetarily but it also provides many other benefits also.

These business email list services let the customers gain direct contact with the promoters, ...
... and they will take interest in the offer. It is also beneficial because many people would love the individual attention method which appears when a person gets an e-mail regarding something interesting. One can get good feedback from the customers which could be added as additional data, into the product. This becomes important because generally people are unenthusiastic in investing some money in anything that is different and new.

Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.

Free CRM is offer Web-based tools and software as a service, which are accessed via a secure Internet connection and displayed in a Web browser. These applications are sold as subscriptions, with customers not needing to invest in the acquisition and maintenance of IT hardware, and subscription fees are a fraction of the cost of purchasing software outright.

Tools and workflows can be complex to implement, especially for large enterprises. Previously these tools were generally limited to contact management: monitoring and recording interactions and communications. Software solutions then expanded to embrace deal tracking, territories, opportunities, and at the sales pipeline itself. Next came the advent of tools for other client-facing business functions, as described below. These technologies have been, and still are, offered as on-premises software that companies purchase and run on their own IT infrastructure.

Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.

Opt-in free email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.

A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically -- known as Drip Marketing. They can also segment their promotions to specific market segments.

Free Email Marketing Software - Top 5 Applications For Your Emailing Campaigns

1. E-mail Marketing Professional 2.0

Great free application that allows you to generate and send out marketing emails in a matter of a mere few seconds. Send out newsletters, coupons, promotional ads etc... Other features include importing customers email lists, auto unsubscribe, run reports and much more.

2. Sendblaster

If you are looking for ways to easily manage your mailing list, this app is for you. I personally like the user interface of this tool. Besides the standard emailing features, SendBlaster offers you the option to run some really good analytical reports on your emailing campaigns.

3. Wise Bulk Mail Sender Lite

Free email marketing software at it's best. Use this application to send out thousands of bulk emails to your clients and customers within seconds. This great time saving solution is certainly one you should have a look at.

4. Spryka ePostMailer

Another great free piece of software. When using this application, sending out newsletters and other promotional information will become second nature to you. You are in control and personalising your campaigns with this programs is done in a whizz.

5. iContact

Although this version is not for free, I do want to mention it here. iContact is used by thousands of small businesses, Fortune 500 Companies and another half a million private users to generate effective emailing campaigns.