How Prestashop Can Help You Develop A Modern Online Store?

By Author: Emily White
Total Articles: 6
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Today, most users prefer to shop online rather than hustle in a market. Why? Online shopping provides great convenience and ease of choice among a wide variety of products. Various businesses have taken hold of this opportunity and grown their web presence using the preferred eCommerce platform. Multiple names will attract your interest, one of them being PrestaShop.

It is an eCommerce development platform that provides users with all the essential features required to build a sustainable web presence. The platform is known for developing dynamic and interactive web stores that help attract users' attention with a detail-oriented web appearance. The platform is highly scalable and flexible, making developing a customized web presence easier.

However, this platform has a demerit: to create a high-tech professional online store, you need to know at least the basics of programming. If you are not skilled or in a quest to create a strong web presence, opting for PrestaShop development services is wise. Working with experts can help you create ...
... a modern-looking website over PrestaShop.

A Brief Overview of PrestaShop

PrestaShop is an open-source eCommerce website development platform, which means it does not require a license to install and create an online store. This open-source nature translates to extensive flexibility in developing a personalized online store.

PrestaShop was launched in 2007. Though it is not the most used eCommerce website development platform, like WooCommerce, Shopify, Magento, and others, it is used by some of the biggest names in the industry, such as Fujitsu and eBay.

This platform is based on PHP and allows a business to create a full-fledged online store based on its preferences.

How Beneficial is it to Develop an Online Store on PrestaShop?

What do you seek in an eCommerce development platform? Features? This is where PrestaShop shines as a platform. It provides various lucrative features that not only help a business develop an online store but also help take it to the next level. These features stand as a stepping stone in making using this platform beneficial for a business. Let’s understand them:

1. Cost-effective Development

While developing a fully functional website or an online store, the first thing a business keeps in mind is how much the development takes. It would be an icing on the cake if you find a platform that allows you to spend less than usual. This is what PrestaShop is good at. It is an open-source platform that allows a user to install, create, and modify a web store without spending a penny on the license cost. However, you need to spend money on domain, hosting, and working with a skilled PrestaShop development company.

2. Preference-based Online Store

PrestaShop allows a business to develop an eCommerce site based on its requirements. It provides extensive flexibility in formulating a web presence that precisely meets your business's needs. Custom development makes it easier for a business to create a distinctive online presence, allowing it to stay competitive, and increase its visibility among the horde of similar service providers. However, custom development requires expertise, and working with a skilled team is advisable.

3. Mobile-optimized Web Stores

Today's users are inclined to use their mobile phones for everything, from booking a flight ticket to buying a product they like. This arouses the need to develop an eCommerce website familiar with different screen sizes. PrestaShop provides many responsive themes
, which are highly optimized to adapt their appearances based on screen size. This way, you can target the large user base that mobile phone usage holds well.

4. Better Decision-making

The right decision at the right time has a huge impact. And this rule applies to everything, whether sports or business. A user will only visit an online store if he feels satisfied by finding the product he is looking for in your store. But how can you assess user needs? This is simple as you can perform this by integrating analytics into your store, and PrestaShop makes it highly feasible. You can include this feature in your website and assess the users' behavior on your site, the products they like, and what makes them exit your web store. This will allow you to track the required statistics and, based on them, create a working strategy to fulfill the remaining loopholes.

5. User-focused Interface

Consider yourself a user. Would you visit a hard-to-scroll eCommerce website? Not at all, and this goes for all users. Everyone likes to visit or recommend a user-friendly website, whether service-based or an online store. PrestaShop is one such platform that makes it easier for a business to develop a user-friendly online commerce website. A simple and intuitive dashboard allows e-tailers to manage their site easily with all the required features like inventory management, payment gateways, shipping, and others accessible from this dashboard.

6. Scalable Web Stores

PrestaShop has a modular architecture, making it highly scalable and able to handle excessive traffic. It is a good-to-use platform for every business, whether just starting out or a large enterprise. This eCommerce development platform is highly adaptable to meet different business requirements effectively.

7. Multi-lingual and Multi-currency Support
PrestaShop has built-in support for multiple languages and currencies. Now, with the help of this eCommerce development platform, you can create an online store that supports various languages and currencies. This means people from different countries and regions can understand the type of products you are selling. It also makes it feasible for them to buy it by spending the currency they are dealing in. This translates to increasing your business’ reach.

Conclusion

PrestaShop is one of the finest eCommerce development platforms with some of the best features that have attracted the interest of various leading businesses. This platform offers various notable benefits, from making it easy to develop a web store based on a user's preference to providing support for multiple languages and currencies. You can utilize this platform to create a pleasant-looking web presence. However, it requires expertise and experience, and it is suggested that you hire PrestaShop developers to utilize this platform’s full potential. The experts will understand your business requirements and help you formulate a modern-looking web presence over this platform.

I am Emily and I specialize in web development working as a senior developer at CSSChopper Company, I have good experience in developing websites for clients. I also love writing and compose quality articles and blogs when I get free time.