Infosys Aster Launches Ai Marketing Suite For Superior Brand Engagement

By Author: Orson Amiri
Total Articles: 334
Comment this article

Infosys has launched Infosys Aster™, an AI-enhanced marketing suite designed to deliver engaging brand experiences, boost marketing efficiency, and drive business growth. This innovative suite integrates real-time views across customers, brands, and channels, enhancing ROI for marketing efforts. It offers creative services, experience design, digital commerce, MarTech orchestration, and performance marketing, bringing agility to the marketing value chain for both B2B and B2C brands. Global clients have reported significant improvements, including up to 50% increase in repeat buyers, 30% cost reduction in marketing operations, and 40% sales growth.

Infosys Aster™ enhances marketing efficiency through AI-powered content, intelligent recommendations, and centralized operations, resulting in cost-effective and rapid campaign execution. Its AI capabilities, driven by Infosys Topaz™, optimize channel efficiencies and real-time strategy adaptation. Additionally, it supports business growth by integrating MarTech and enterprise systems, providing AI-driven analytics for personalized customer engagement and effective lead-generation campaigns. With accolades and a diverse partner ecosystem, Infosys Aster™ stands as a transformative solution, helping brands elevate customer experiences and drive growth in the AI-first enterprise era.

Read More - https://www.techdogs.com/tech-news/pr-newswire/launched-today-infosys-aster-the-ai-amplified-marketing-suite-that-delivers-engaging-brand-experiences-enhanced-marketing-efficiency-and-accelerated-business-growth