Is Your Digital Business Card A Good Marketing Tool?

By Author: Sean Farrow
Total Articles: 57
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In the world of business, a lot depends on how your clients and customers perceive you, your company and the products and services offered by your organization. The brand image matters a lot. And in this respect the marketing and advertising tools used by you and your organization plays an important role. How you portray your company amongst your peers and competitors goes a long way in creating a solid awareness about your company. In this regard, you can use your business card as a great marketing tool.
 

How can a business card be used as a marketing tool?
Which business card is ideal?
Where can you place your order for the said business card?

 
The above three questions are extremely vital and today we are going to answer these questions so that you can make the most out of your business card. Let there be no confusion about this.
 

How Can A Business Card Be Used as A Marketing Tool?

Your business card says a lot about you, your profession and your designation. When you exchange your ...
... business card with a client or customer you are directly conveying them some vital details - like your name, designation, company name and contact details. You are giving them the opportunity to contact you at the time of need. Once they have access to your contact details, they can easily reach out to you. In fact, you want them to reach out to you and hence you gave them your business card. Can you understand the huge potential that you have to promote your company and yourself? And when it comes to promotion, there is no other alternative to marketing and advertising. In short, your business card is your biggest marketing tool. If you compare it with the other channels of marketing and advertising, you will find that you are spending only a niche of your total marketing budget on it and the returns that you get out of it are numerous.
 
You have to constantly strive and look for ways to promote your company and yourself. Unless you are within their visibility level they will forget you. Competition is on the rise. You should use all possible means of marketing. Most of us overlook the potential of our business card. We think that it is a small piece of paper, what can it do? At the most you can introduce yourself with the business card. But, if you think deeply, you will see that there are so many things that you can do. Take for instance: the digital business cards. In this card, you not only share your name and contact details, but you can share the link to the company website and social media channels. And at the same time, you can collect all the data regarding who checked the website, when from where through this card. So, by exchanging this card, you are encouraging others to check your company website. You are increasing the traffic to the website. And you can be rest assured that out of these visitors, many of them are going to browse your products and make the purchase as well. Without spending a huge amount, you have ensured sales of your products in a subtle manner.
 

Which Business Card is Ideal?

The market is flooded with different types of business cards. There are the old but classy paper business cards, the stylish metal business cards and the digital business cards. Now, there is no such thing as the ideal business card. Each card serves a specific purpose and you should use it accordingly. If you are a traditional person and don’t like to experiment you can stick to the paper business cards. They come in different shapes, sizes and designs. You can get it customised to suit your needs.
 
The metal business cards are equally stylish. In comparison to the paper business cards, this one is long lasting. They don’t wear or tear easily and can last a life time. These cards are strong and sturdy. In a world full of the regular paper business cards, the metal business cards easily stand out.
 
Now let us come to the digital business cards. One of the latest entrants in the field of business cards, the digital card gained prominence during the covid days. Since these cards offer contactless way of staying in touch, it became the perfect business card as per the need of the hour. Most of us are still working in remote. For them this business card is ideal since they can easily share it with others during a virtual meeting or webinar. Just share the QR code and others will scan it to save your contact details.
 
If your business involves direct interaction with clients and customers then the paper business card and the metal card is way more useful, because you can exchange your card on the spot. However, if your clients and customers are spread across the globe and you have to deal with geographical barries, you should opt for digital business cards.
 

Where Can You Place Your Order for the Said Business Card?

There are numerous service providers in the market who are dealing with these different kinds and types of business cards. Get in touch with any one of them and place your order right away. Make sure that you get in touch with reliable service providers. In order to save money, don’t settle for any run of the mill service provider.
 
Summing it Up:
Unlike the paper or metal business card where you have to get in touch with a professional, in case of a digital business card, you can check out the FREE online portals that lets you create your own digital card. But keep one thing in mind, these FREE sites don’t offer most of the features. If you want a top-notch digital business card, get in touch with an expert right away! Let the experts create a tailor-made business card for you.
 
About the Author: This contribution has been made by Sean Farrow who has written a number of articles on Digital Business Cards and provides fruitful information.