The U.s. Artificial Sweeteners Market Is Driven By Increasing Health Consciousness Among Consumers

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The U.S. artificial sweeteners market has been witnessing notable growth owing to rising health consciousness among consumers aiming to reduce sugar intake. Artificial sweeteners provide the sweet taste of sugar with minimal calories, making them a suitable substitute for sugar. They are extensively used in the food and beverage industry for various applications such as bakery products, confectionery items, yogurt, carbonated drinks, coffee, tea, etc. Rising prevalence of lifestyle diseases like obesity and diabetes is compelling people to consume low sugar alternatives. Moreover, technological advancements have enhanced the production capacities and enabled manufacturers to extract sweetness using fewer raw materials.

The U.S. artificial sweeteners market Size is estimated to be valued at US$ 2.66 Bn in 2024 and is expected to exhibit a CAGR of 6.5% over the forecast period 2024-2031.

Key Takeaways

Key players operating in the U.S. artificial sweeteners are Imperial Sugar Company, Cumberland Packing Corp., NOW Foods, Ajinomoto Co. Inc., Celanese Corporation, JK Sucralose Inc., Hermes Sweeteners Ltd., Merisant ...
... Company, DuPont, Niutang Chemical Ltd., SweetLeaf, Pyure Brands, Cargill, Archer Daniels Midland, Tate & Lyle, PureCircle, Stevia First Corporation, Wisdom Natural Brands, Xinghua Green Biological Engineering Co. Ltd., GLG Life Tech Corporation.

The demand for artificial sweeteners is growing significantly owing to rising health awareness regarding sugar consumption. Consumers are increasingly opting for low-calorie food products and beverages sweetened with artificial sweeteners. Growing diabetic and obesity patient pool in the country is also fueling the product demand.

The U.S. artificial sweeteners market is witnessing expansion into new geographical territories. Leading companies are strengthening their distribution networks and tapping into high growth regions to boost sales volumes. Many players are also diversifying their product portfolio and offering innovative blends of natural and artificial sweeteners to cater to dynamic consumer preferences.

Market Drivers

One of the major drivers for the U.S. artificial sweeteners market is the increasing prevalence of obesity among Americans. As per estimates, over 42.4% of Americans were obese in 2017-2018. The rising obesity rates can be attributed to sedentary lifestyles and excessive sugar consumption. This has raised health concerns among consumers and driven the demand for low-calorie sugar substitutes. Additionally, the growing diabetic population base requiring sugar-free foods further aids market growth. It is estimated that 34.2 million Americans had diabetes in 2018. With disease incidence continuing to climb, the need for artificial sweeteners will continue to rise.

Geopolitical Impact

The current geopolitical situation is impacting the growth of the U.S. artificial sweeteners market. Inflation due to rising crude oil prices and supply chain disruptions caused by the Russia-Ukraine conflict are driving up production costs. Additionally, trade restrictions imposed on China and rising economic tensions are hindering the import of key raw materials like steviol glycosides from major supplying countries. This is hampering production capacities of domestic manufacturers. Further volatility in international relations and risks associated with dependence on key trading partners need to be carefully considered by companies to diversify sourcing and establish alternative supply chains to ensure business continuity.

Regional Concentration

In terms of value, the Western region of the United States accounts for a major share of the artificial sweeteners market. States like California, Washington and Colorado have seen rising consumer preference for low-calorie sugar substitutes driven by health and wellness trends. The region has established food processing infrastructure and a strong base of beverage manufacturers actively using artificial sweeteners in product formulations. Changing dietary habits towards reduced sugar consumption further support high demand.

Fastest Growing Region

The Southern region spanning states like Texas, Florida and Georgia is projected to be the fastest growing market for artificial sweeteners. Population growth, rising incomes, expanding quick service restaurant industry and increasing health awareness among consumers have bolstered demand. Additionally, trade relationships and proximity to Latin American countries facilitate easy sourcing of stevia extracts augmenting market potential. Significant investments by domestic producers in these high potential markets are expected to drive volumes over the forecast period.

What Are The Key Data Covered In This U.S. Artificial Sweeteners Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the U.S. Artificial Sweeteners's growth between 2024 and 2031.

:- Accurate calculation of the size of the U.S. Artificial Sweeteners and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- U.S. Artificial Sweeteners Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market's competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of U.S. Artificial Sweeteners vendors

FAQ’s

Q.1 What are the main factors influencing the U.S. Artificial Sweeteners?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top U.S. Artificial Sweeteners companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the U.S. Artificial Sweeteners’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

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