Seven Essential Elements To Incorporate In Your Business Card!

By Author: Angus Carruthers
Total Articles: 117
Comment this article

Your business card is your professional identity. You use it to let others know about your professional status and contact details. Without your business card you will be quite lost in an industry meeting. How do you plan to introduce yourself to everyone? While everyone else is sharing their business card, you cannot just introduce yourself in a casual manner. You will be so out of place. To maintain the balance and in order to belong, you need to have your business card with you whenever you step out of your home. When you are getting your digital business card make sure that you pay attention to these elements mentioned below:
 

Brand Logo: Your business card should have the brand logo in it. After all, it is your professional identity. You are conveying some important information through your business card. You are letting everyone know that you work in a particular organisation, in a particular designation. Having the brand logo in the business card makes all the sense. In fact, not having the logo is weird and out of place. Check out any kind of ...
... business card, you will find that it has the brand logo inserted in it. That is the most constant factor.

Brand Colour: Now that you have got the brand logo in your business card, it will not harm to incorporate the brand colour in your business card as well. We are not saying that your business card should be in the brand colour, but you can include a streak or two of the brand colours in your card.

Creativity: The more creative your business card is, the better it is. With so many different kinds of business cards in the market, you are sure to find something unique and innovative. Don’t fall for the paper business card as it is the most common one. Rather check out the digital business card. It is digital in nature; you don’t need any print out. You can easily carry it with you. And when you need to share your card, just forward the QR code or ask the opposite person to scan the code so that he can access your business card. In this way, your card is not only innovative and high on creativity, but you are doing your bit towards the environment by reducing your carbon footprint as well.

Shape: If you are of the experimental kind, you can opt for a different shape for your business card rather than the square one. But, if you want our recommendation, we suggest that you stick to the square shape because this shape lets you insert more information. In a triangle or diamond shaped card, it is quite difficult to insert all the details. You have to reduce the font size so that all the details are there. And when the font size is reduced, it becomes difficult to read.

Material: Since you are opting for digital business card, you don’t have to worry about the material as well. In case, you are opting for the regular business cards, you can take your pick between paper, silver, gold and even aluminium. There are so many diverse options out there that you are sure to get spoilt for choices.

Font: The font style depends on your preference. But it is best to stick to “Calibri” because it is easy to read and identify and in formal writings, Calibri is the most preferred font style. However, if you want something different, you can always choose any other font style that you like. Just make sure that it looks professional enough and is easy to read. One need not have to squint their eyes to read the details in your business card.

Size: This is an important aspect. Whether you are opting for a digital business cardor any other business card, the font size should always be between 8 to 10. If you think that you need to increase the font size so that it is easier to read the text then do so. But don’t go below 8 because you need to strain your eyes to read. And if it is difficult to read your business card, trust us no one will bother going through it twice. In the professional world everyone is busy. No one has the time to find out what you have mentioned in your business card. Hence, it is best not to take any risks in this matter.

 
Summing it Up:
Go ahead and place your order for your personalised digital business card right away. Have a detailed discussion with the experts where you explain how you want your card to look like and what details should be mentioned in the card. At the same time ask him to show the sample design with the text before he goes ahead with the final output. Make sure that you hire the services of a reliable business card designer. The market is full of them. You are sure to find the one that understands your need and fits your budget. If you have any queries regarding your business card, you should most definitely discuss it with the experts.
 
About the Author: If you would like to know more about the  Digital Business Card  then please take a moment to read the contributions made by Angus Carruthers.