Sugarcrm Acquires Sales-i To Enhance Customer Sales Profitability, Drive Intelligent Account Management

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SugarCRM, renowned for its award-winning, intelligence-driven sales automation platform, has officially announced its acquisition of sales-i, a prominent provider of revenue intelligence solutions designed to help businesses maximize revenue and profitability. The financial terms of the deal were not disclosed.

This acquisition follows nearly a year after SugarCRM and sales-i entered into a partnership aimed at enhancing B2B sales performance. By integrating AI-powered revenue intelligence with a business’s ERP system and CRM data, this collaboration has provided businesses with actionable insights that improve sales, marketing, service, and support, leading to increased revenue and customer retention.

Craig Charlton, CEO of SugarCRM, stated, "We are merging two exceptional companies with complementary products and a shared vision for customer success. Together, we leverage machine learning, AI, and generative AI to unlock the full potential of front-office and back-office data. This synergy will drive intelligent sales strategies that enhance revenue, maximize profitability, and improve customer satisfaction ...
... and sales efficiency."

Paul Black, Founder and CEO of sales-i, added, "The partnership between sales-i and SugarCRM has granted companies unparalleled insights into customer buying behavior. Together, we will expand our capabilities and accelerate our development processes, benefiting customers and creating a significant market impact."

Stephen Hurrell, Research Director at ISG’s Ventana Research, emphasized the importance of the integration, noting, "The current focus on margin and the rise of subscription and usage-based pricing models are reshaping business economics. Relying solely on CRM data for account management is insufficient. Upselling and cross-selling to existing customers, which is more profitable than acquiring new ones, requires a deeper understanding of customer relationships. This announcement from SugarCRM addresses this need across various industries."

Businesses often face the challenge of sifting through vast amounts of sales data to identify cross-sell or upsell opportunities and ensure existing customers meet their buying commitments. To tackle this, sales-i has functioned as a sales revenue intelligence tool, capturing crucial insights from customers' ERP systems and sharing this data with the SugarCRM platform. This combination allows businesses to gain specific insights into trends and relationships with their customers.

With a combined workforce of over 550 employees worldwide, the merged entity aims to help customers unlock the value of their ERP data. Key benefits include:

Enabling customers to see, interpret, and act on their data using AI
Serving as an intelligent account management system for large-scale management needs
Allowing customers to counter new competitive threats by leveraging existing data and reducing churn
Delivering actionable insights to enhance sales and marketing efficiency and effectiveness at lower costs
Additionally, sales-i customers will benefit from being part of a global entity, gaining access to advanced sales, marketing, and service automation, thus boosting sales efficiency. Conversely, SugarCRM customers will unlock the rich sales data within their ERP systems through sales-i’s revenue intelligence capabilities.

The combined investment in AI, machine learning, and generative AI technologies will accelerate the delivery of innovative intelligent solutions. Customers have praised the SugarCRM and sales-i partnership for significantly improving sales efficiency. Beth Freeman, Executive Vice President of FSIoffice, highlighted how integrating sales-i with SugarCRM has been transformative, combining customer interaction data with purchase history to better serve customer needs and enhance sales efficiency.

In February, sales-i was honored with a 2024 SugarCRM Partner Award for its outstanding partner performance, customer outcomes, and commitment to SugarCRM’s product and service standards.3

Read More: https://www.techdogs.com/tech-news/business-wire/sugarcrm-acquires-sales-i-to-enhance-customer-sales-profitability-drive-intelligent-account-management