Mcafee And Intel Showcase Ai-powered Deepfake Detection Technology On The Ai Pc At Rsa

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McAfee, a renowned global leader in online security, has recently unveiled upgrades to its AI-driven deepfake detection technology during the RSA San Francisco event. This technology, which utilizes the NPU within Intel® Core™ Ultra processor-based PCs, powers the McAfee® Deepfake Detector (formerly known as ‘Project Mockingbird’), aiding users in identifying deepfake scams and misinformation.

The rise of deepfake scams has sparked increased worry worldwide, with 64% of individuals expressing more apprehension compared to a year ago. McAfee Deepfake Detector employs sophisticated AI detection methods, such as transformer-based Deep Neural Network models, to alert users when audio in a video appears to be artificially generated or altered by AI.

Through the collaboration with Intel, McAfee's AI models can perform inference locally on the Intel Core Ultra processor, eliminating the need to transmit sensitive user data to the cloud. This leads to a remarkable 300% enhancement in performance for the same model, as well as improved battery life and privacy benefits.

Steve Grobman, McAfee's Chief Technology ...
... Officer, emphasized the significance of utilizing AI to combat AI in a landscape where distinguishing between reality and deception is increasingly challenging due to deepfakes. The partnership with Intel empowers McAfee to deliver cutting-edge generative AI deepfake detection capabilities to consumers, all while maintaining top-notch performance and privacy standards.

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