Iterable Announces Groundbreaking Generative Ai-powered Journey Builder At Activate Summit

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Iterable, the customer engagement platform powered by AI, announced a range of new features at its 2024 Product Announcement during the Activate Summit, a customer conference held in the spring. The standout addition is Journey Assist, a feature that utilizes generative AI to enable users to create Journeys more efficiently and intuitively through natural language prompts. Additionally, Iterable introduced Brand Affinity Reporting to gain deeper insights into customer sentiment, native WhatsApp integration for global reach, and enhanced Smart Segmentation for dynamic audience segmentation.

These advancements empower marketers to deliver impactful customer experiences, engage with global audiences, and optimize interactions based on AI-driven insights. Journey Assist revolutionizes the process of journey-building by leveraging prompt-based AI, allowing marketers to efficiently create or enhance journeys. Smart Segmentation simplifies the segmentation process by enabling marketers to instantly build segments through the unification and activation of data. Brand Affinity Reporting provides AI-powered insights at the campaign ...
... level, enabling marketers to optimize their strategies and deliver more personalized communications.

The integration of WhatsApp as a native channel expands Iterable's mobile-first capabilities, enabling businesses to engage with customers worldwide through personalized and automated messages. Another notable feature, Smart Ingest, was co-developed with Hightouch and allows marketers to consolidate customer data from cloud platforms and deliver personalized communications.

These capabilities align with key industry trends, such as the use of AI to enhance efficiency and creativity, engaging consumers through mobile channels, and the growing demand for self-serve AI tools. Iterable's commitment to providing powerful and user-friendly AI tools fosters meaningful connections with customers and drives tangible results.

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