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Tracking Growth Of Backlinks
Tracking backlinks is important, but you also want to track their growth. Why? Because you want to keep moving forward, and you can’t do that if you don’t keep getting more backlinks. It’s important to remember to keep expanding your web presence and your business endeavors, even if you seem to be doing well in the present.
You might not always have the customers or clients that you have now, and if you don’t continue to get more, your business could really suffer. That’s true if you’re selling goods or services, or if you’re just relying on revenue from people clicking on ads that are on your site. Either way, you want to keep new people coming there all the time.
Of course, you will not track your backlinks unless you know why you should track them.
1. They are the biggest differentiating factor Google uses for ranking for relevance.
2. Search Engines see them as votes in favor of your site.
3. Who links to you makes a difference. Stronger Google PageRank sites linking ...
... to you are better than weaker sites … quality of links are important.
4. Link Breadth †the number of different sites that are linking to you is important … quantity, yes, but also links that are coming from diversified C-class IP addresses as well.
5. All of the onsite optimization you do (Unique Titles, descriptions, etc) will go to waste without getting a lot of backlinks.
6. If your competition has greater quantity and quality of backlinks, they will outrank you. This will not change until you have greater numbers in both quantity and quality
What to Use for Tracking Backlink Growth
Tracking the growth of backlinks can be done on your own, but it’s much easier to use software that’s designed to track things like that. You’ll be able to see the backlinks that you’re getting, and you’ll be able to see if they’re growing or shrinking. You can also see whether the backlinks are coming from a particular place, a certain demographic, or somewhere else. We have developed a 100% free tool called the Link Velocity Tool.
They may seem random or be scattered about through a lot of different kinds of people and areas of the country or the world. You want to track the growth of backlinks, but you also want to track how good the backlinks are. If all you’re getting are a lot of spammy sites when it comes to backlinks that could be hurting the credibility of your website, even though you, personally, aren’t doing anything wrong.
One of the best backlink analyzer tool is the Yahoo Site Explorer. This analyzer tool is a user-friendly utility that shows links from the same domain, links from other sites, and the total number of backlinks. It also lists every website that links with the source and the destination. If you also have SEO Quake installed in your browser as I do using Firefox, you can determine link quality as every link is displayed with the Google PageRank from each source. So here, you have a great combination of two tools that cover both quantity and quality of your backlinks. You can also use the Link Velocity Tool to track the growth of your backlinks by taking data points.
Quality Versus Quantity When Growing Backlinks
In the case of not getting the right kind of backlinks, you’ll want to try to analyze what’s causing unfavorable sites to link to you. You might want to consider other content on your site, things that are well-written, and an expansion of issues that matter to the kind of people you want to attract. Continuing to do keyword research is an important routine to drive new content titles and writings.
Growing backlinks isn’t about just getting more of them, it’s about cultivating the right relationships with the right bloggers and site owners so that the backlinks you receive are the right ones for you. Your business won’t grow on the Internet if you don’t continue to get quality backlinks. All the tracking tools in the world won’t help you if you lack a comprehensive backlink growth strategy.
Before you spend a lot of money on tools to track what you’re doing †or spend a lot of time testing out free ones †be sure you’re preparing your site the right way and offering visitors what they really want and need. That way, you’ll get not only more backlinks, but better backlinks. That will improve the ranking that you have in the search engines, and it’ll create a snowball effect where new and better backlinks are concerned. As you track the growth of your backlinks, you’ll be able to target the right people to continue to grow your business.
If you are seeking improved visibility, even page 1 visibility, contact us for a no-obligation initial consultation. You can also signup and use our 100% Free Link Velocity Tool here. You can call us at 1-800-736-9618.
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