Facebook Ads Vs Google Ads – A Difference

By Author: Melissa charm
Total Articles: 14
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The two most popular advertising platforms are Facebook and Google. Let’s see how they’re different. There are 2 main advertising methods for online marketing- Google ads and Facebook ads. They each perform differently and have their pros and cons as well as targeting options. Facebook and Google ads are a great way to build awareness of your business, but they can be expensive if you don’t use them the right way. To help you get the most out of your digital marketing budget, we’ve highlighted some key differences between Facebook ads and Google ads so you can better understand how to use each one.

•Facebook and Google ads have fundamental differences, which can make it hard to choose between them. In summary, Facebook ads are for people who want to target specific groups of people based on their interests, whereas Google Ads are based on keywords.

•There is a big difference in search intent between Google ads and Facebook ads. Google searchers are looking for something specific, whereas Facebook users are shown ads based on their interests. Google is a pull marketing strategy, whereas Facebook is a ...
... brand awareness strategy.

•People who aren’t necessarily searching for your product can see your ad when it passes through their news feed as they are minding their own business, watching cat videos and kid photos on Facebook. Although they weren’t searching for your product, your ad still reached them. With Google search, the goal is to show ads that match exactly what people are searching for. With this approach, you will ensure fit with the search intent of the visitor. This will have positive benefits like increasing the click-through and even better conversion rates.

•Facebook ads work best when you use text, images, and short video clips to tell the story of your brand. Google ads, on the other hand, can help you connect with people who are actively looking for the products you offer.

•Facebook allows you to use custom audiences and enables a lot more targeting. For example, businesses can run ads based on current customers or prospects who have visited their website in the past 30 days. Pre-targeting options are available within Facebook so that brands can create ads before they go live and target users who fit their desired audience demographic when they become active. Google AdWords has introduced social login through a G+ account, which allows advertisers to build audiences directly from Google’s database of account holders on its platform.

It’s often misunderstood that they can compete with each other. However, it is important to understand the differences between Facebook advertising and Google advertising services as well as the methods in which they work. Facebook and Google are the two biggest names when it comes to digital marketing. Which one is better? It depends on your goals!

Conclusion
When it comes to Facebook ads and Google Ads, there are a lot of commonalities in how they work. Both Facebook and Google use algorithms that target users based on their online behavior. Both platforms use bid prices to determine which ads show up first in the search results or newsfeed. But those are just the basics. There are other differences between Facebook ads and Google ads that set them apart — things that you may not know until you try them.

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