Everything You Need To Know About Digital Fashion Wholesale

By Author: Ansh
Total Articles: 2
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Digital fashion wholesale lets fashion designers design & produce garments that could otherwise, never be seen in the market. This provides a path for unlocking consumer’s self-expression.

Though a survey in 2018 showed that only 8% of worldwide consumers bought digital fashion, it has become popular over the years. Today, the percentage is much better and stands in double figures. So, what is digital fashion, and why is it gaining prominence, even in developing countries?

What Is Digital Fashion?

Digital fashion wholesale refers to clothing designs that are also in existence. It is the clothing that is designed by fashion designers based on digital environments. They can be done using video games, social media platforms, and even virtual reality environments.

The clothing is generally designed using pixels, and not the usual raw materials. They include jute, cotton, fibre, and so on. Instead, computer-generated imagery is used here. It means that consumers can experiment with several clothes of their choice.

Digital fashion is growing rapidly and offers a variety of exciting possibilities ...
... for fashion wholesale vendors and consumers alike. Already major brand names like Para, Gucci, and Balenciaga are designing, and selling digital clothing and accessories.

The clothing is almost based on what is already done in video games. There are many games where the characters wear clothing designed with the help of digital fashion. The same principle is applied to humans as well.

In video games, the players can change their clothing & accessories according to their style, and preference. It is designed using computer technologies and 3D design software. There are several brand retailers, where buyers can search for what they want, click to buy, and then attach a photo.

The images take a few days to come through. Besides, digital fashion allows consumers to try on items in real time without touching them.
What is the purpose of digital fashion wholesale?

What is the purpose of digital fashion then, if consumers can’t touch the clothing? It helps consumers make their fashion fantasies true, while immensely reducing the environmental impact.

The fashion industry has come under fire because of the environmental impact that it has had over the years. Designing a garment or clothing apparel can take its toll on the product. This brings up the issue of sustainability.

Clothing is rapidly produced, without any thought given to the consequences that it may have on the environment. The clothing is only produced for quick turnovers, and to keep up with the trends for consumers.

This may not be a healthy habit for the fashion industry. This is when digital fashion has come to fill in the gaps that traditional fashion can’t fill up. The fashion industry currently makes up for more than 10% of the carbon emissions, which is quite huge.

Now, consumers can decrease their carbon footprints, while retaining the ability to be self-expressive with the fashion trends. Digital apps provide different outfit combinations to wear, helping users to lower their carbon footprint.

Shoppers can now reduce their impulse buying, thus reducing unwanted purchases, and lowering the carbon footprint as well.

The future of digital fashion

The future of digital fashion wholesale looks bright to say. This technological innovation is a milestone in the fashion industry. Now, consumers can not only design through the digital realm, but it provides a solution to many issues faced in the industry.

It’s an innovative solution which is revolutionising the industry as we know it as a sustainable alternative to traditional fashion, due to the fact there is no production and shipping of physical garments.

Despite being in its early stages, digital fashion is already revolutionising the fashion industry by providing new ways to create, showcase, and consume fashion designs.
FAQs

What are the elements of digital fashion?

Digital fashion is a multi-directional field. It involves the technological innovations that make it possible to blend digital design and e-prototyping, digital business and promotion. Besides, it also involves digital human and metaverse, and phygital apparel and smart wearable technology.

What is the future of digital fashion?

The future of digital fashion seems quite bright. According to market research, digital technologies like NFTs and virtual reality can help the market USD 50 billion by 2030. There is a possibility of limitless creativity.

Is digital fashion in demand?

Yes, it is quite in demand compared to the previous years. The digital fashion market showed a CAGR of 187.% during 2023 and has a market valuation of USD 120 million in 2027.

Conclusion

Though digital fashion wholesale may most likely not replace traditional clothing & accessories, it will set a new trend in the fashion industry. The fashion industry has always welcomed new styles, trends, and colours.

The same can be said about digital fashion. The manner in which the way fashion is evolving is pretty steady, and there is no doubt that the industry will continue to change continually.