Is Expensive Skincare Better? We Ask A Skincare Specialist

By Author: beautiqueacademy
Total Articles: 3
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Have you ever picked up a skincare item, looked at the price tag, and instantly become overwhelmed and red to the face, thinking to yourself really? THAT price for THIS? –don’t worry, you aren’t alone. In a world of influencers and deceptive advertising, it can be overwhelming to know if what you’re seeing is really the truth. To know exactly the difference between expensive and affordable skincare, it takes a professional to know, and that is me. As a qualified skincare specialist, I am going to help you understand the efficacy of these two price tags, and the role that they play in reaching our skincare goals separately.

Marketing and appearance

Ever heard the phrase “you pay for the name”? –sadly, this holds true in the skincare world. Ingredients aside, the reputation of a brand often increases the price of its products. Packaging plays a significant role, too. The material a brand chooses to package their product in is completely their preference, but understandably, the higher the quality and the rarity of the material they choose, will all affect the retail price.

Fashionable/exclusive ...
... products

Ever noticed labels that say “new and improved formulation or “new age technology”, but with a higher price tag than before? Often in skincare, brands replace existing products with new ones that have upgraded ingredients. Why then, would the price increase? This boils down to the ingredient/s that they changed – the harder the ingredient is to source, or the rarer it is, the higher the overall retail price will be. But remember– just because a brand has sourced an “exclusive” or “rare” ingredient, does not mean it is better.

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