123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Affiliate Program Checklist

Profile Picture
By Author: Paul Siegel
Total Articles: 3
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Affiliate and other cooperative programs are announced almost
daily. Website owners are flocking to these programs. Enthusiasm
is high. But.........why not compare and evaluate first?

The following checklist was prepared from the point of view of one
seeking a program to affiliatae with. But it can also help a program
initiator compare current programs in order to make his better.

A. Does the Program Offer a Strategic Fit to Your Business?

1. PROGRAM PURPOSE - Define in broad terms
2. COMPLEMENTS YOUR PURPOSE - Does it help you better
realize your website long-range goals?
3. VISITOR LEARNING - Are your visitors interested and will
the
program help them learn?

B. Do You Trust the Business Initiating the Program?

4. SUCCESS - Does the business have a history of successes?
5. BELIEVABLE ADVERTISING - Does it promise impossible
rewards: get-rich-quick and MLM schemes? Or is it honest and
realistic?
6. REPUTATION - What does the business literature tell you about
their past operations?
...
... 7. WHAT CLIENTS SAY - Contact current clients and ask for
their opinions. Would they recommend this business
organization? Are they benefiting from it?

C. Is the Program Well Designed?

8. AFFILIATE QUALIFICATIONS - Are they signing up
everyone? Or are they being picky? Picky is better.
9. AFFILIATE RESPONSIBILITIES - Better, too, if there are
specific responsibilities. Are affiliates asked to do
promotion, communication with customers, sales?
10. INITIATOR RESPONSIBILITIES - Does the outfit offer help
in promotion, sales and after-sales support?
11. PAYMENT & TERMS - Is there a fee or commission
structure? How frequently are payments made? Does affiliate
get credit for future sales?
12. TRANSACTION TRANSPARENCY - How frequently are
transaction reports made? Are transactions independently
checkable by the affiliate? Is there a third-party audit?
13. CONFLICT RESOLUTION - Is there a SIMPLE method for
resolving conflicts?
14. RETURN TO SITE - Is there a simple way for a website
visitor to return to the site of the affiliate after a
transaction is executed?

D. Will You be Part of a Community?

15. COMMUNICATION MEDIUM - Does the program have a
newsletter, a mailing list, a forum, or some other means of
communicating among all affiliates?
16. AFFILIATE DECISION-MAKING - Does each affiliate have
a voice in making decisions that affect all affiliates?
17. MUTUAL PROBLEM SOLVING - Is there a method whereby
affiliates can pose problems and have them solved by the
affiliate community?- - - - - - - - - - - -

Be extremely careful when evaluating an affiliate program. Most
people dwell on the financial arrangements. These are important, of
course. But more important, I believe, are efforts made to achieve
community. These efforts may bolster your ability to achieve
greater financial goals.

Spend time in evaluation. It will pay off in the long run.

-------------------------------

Paul -the soarING- Siegel is the founder of the Learning Fountain
Network (* Excellence * Honesty * Ethics), at
http://www.learningfountain.com; and editor of LearningFOUNT, a
newsletter focusing on Helpfulness Marketing. To subscribe, send
email to: mailto:LearningFOUNT-subscribe@topica.com.

Live your vision
About the Author Paul "the soarING" Siegel, mailto:paul@learningfountain.com
Join LearningFOUNT: a FREE Business Newsletter,
Send email to mailto:LearningFOUNT-subscribe@topica.com
LEARNING FOUNTAIN NETWORK, http://www.learningfountain.com
* Excellence * Honesty * Ethics

Total Views: 217Word Count: 547See All articles From Author

Add Comment

Internet Marketing Articles

1. Selecting The Best Dental Marketing Company To Meet Your Practice’s Marketing Goals
Author: Expert Dental SEO Company

2. Why Should You Choose The Best Website Designing Company In Bhubaneswar?
Author: Algo Page

3. Best Odoo Implementation Company Dubai | Expert Odoo Consultants Saudi Arabia
Author: iWesabe Technologies Co. L.L.C

4. Unlocking Ebay Success: Essential Services For Sellers
Author: rachelvandereg

5. Demystifying The Digital Maze: A Guide To Thriving In Today's Advertising Landscape
Author: Digimarketerinsider

6. Introduction Of Affiliate Marketing
Author: Amit

7. Unlocking The Power Of Edi For Small Businesses: A Comprehensive Guide To Success
Author: Action EDI

8. The Power Of Social Media Integration: How Social Media Wall Are Transforming Digital Engagement
Author: richard

9. Leading Practices For Seamless Data Migration | Yantra Inc
Author: Yantra Inc

10. Why Seo Is Required For Different Businesses
Author: Vikram kumar

11. How To Create An Ecommerce Website Design That Performs? Find Out Now!
Author: Liam Mackie

12. Turn Your Vision Into Reality - Hiring A Website Company
Author: Liam Mackie

13. Enjoy High-speed Fibre Broadband For Seamless Connectivity
Author: Julian Serle

14. Unlocking Hidden Potential: 2025 Optimization Techniques To Maximize Your B2b Lead Database
Author: Demanday group

15. Beyond Word Of Mouth: Why Company Website Is Crucial For Your Business
Author: Advert India

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: