Pharma Master Data Management Solution

By Author: Giselle Fernandes
Total Articles: 23
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The healthcare industry has undergone tremendous reform over the last decade. The life sciences and pharmaceutical industries have felt the effects of those growing pains as well. The U.S. alone holds over 45 percent of the global pharmaceutical market1, making it imperative to stay ahead of trends and requirements. Increasing competition and legislation, have required pharmaceutical companies to look at streamlining operations, increasing productivity and making data more readily available.
Developing an efficient Master Data Management (MDM) system is one-way companies are meeting this challenge. Industry leaders have responded. One survey reported on by Pharmaceutical Commerce magazine2, found that "41 percent of large and mid-sized pharmaceutical companies plan to change their content management systems within two years. 65 percent are currently changing their submission planning systems and 73 percent are changing systems used for managing health authority interactions." The MDM strategies are at the center of these reformations. Here's how the MDM systems are changing pharma.

A Catalyst: Physicians Payments ...
... Sunshine Act

As part of the Affordable Care Act, the Physicians Payments Sunshine Act creates transparency regarding the financial relationships between HCP's, pharmaceutical companies and device manufacturers. Its intention is to prevent inappropriate financial relationships and to keep patients informed. However, compliance requires accurate data tracking on the part of pharmaceutical and other life science companies.
HCP identifications, locations, affiliations, as well as payments and contributions that are considered "transfers of value" must be accurately stored and reported. While compliance may be a big catalyst to get a pharmaceutical company to look at the MDM options, many industry leaders are using the MDM system's capability to store all types of pertinent data. This includes comprehensive information about clients. MDM systems can store HCP data such as professional affiliations, credit reports, communication preferences and prescribing patterns. They're becoming the preferred method of tracking customer relationship data and marketing strategies. What Should the MDM System Do?
Big data is key in almost every industry now. Just to illustrate, researchers at Gartner, predict that Internet of Things (IoT) spending 3, will hit $2.5 million per minute by 2021. However, regardless of how much data you collect, it's useless if you can't effectively store and use it. If you have the MDM system already or are thinking of transitioning to one, consider this checklist:1. Customer Relationship Management:
We list this first because it's the critical piece of the MDM system. Gartner researchers explained it this way, "Master data management (the MDM) is a critical success factor in constructing optimal customer relationship management (CRM) processes.
CRM leaders who avoid the MDM system will derive inaccurate results that annoy customers. This, resulting in a 25 percent reduction in potential revenue gains."
While CRM systems have traditionally been valuable tools, a more integrated approach is needed that will track every interaction with an HCP. Including, their reaction to marketing strategies, e-commerce, and attempts at engagement.2. Data Quality:
Data quality is one of the most important factors in a risk management strategy. Pharmaceutical companies know the importance of checking and rechecking data.
Much is invested in regulatory teams so that errors aren't made and the right data goes to health authorities.
An effective MDM system will track safety data reconciliation and maintain the reliability of your trails. Having a reliable MDM system ensures the quality of your data and reduces unnecessary liability.
In the case of a recall, you can be confident that the data will reveal exactly where each product was distributed. Ensuring the right clients are notified promptly.
3. Reduced Cost:
Technology has made MDM technology affordable to pharmaceutical companies of any size.
Using the cloud for data storage ensures integrity, accessibility, and flexibility.
As your company grows, your the MDM system can easily grow with you.