Useful Guidelines For Effective Mobile Marketing

By Author: Christian Wilson
Total Articles: 52
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Mobile marketing is increasing on a daily basis, as technology and businesses develop, but so do the opportunities and challenges. Marketers are aiming to reach out to the younger generations by using very innovative ideas, in order to make their campaigns more successful, so they can gain more sales. For example, they are integrating their adverts with popular games and content providers to capture the maximum number within their target audience. This is a very clever idea as people often have to wait while games load so they are forced to engage with the advertising.
SMS Marketing
Marketers want the highest number of subscribers to opt in to their SMS marketing services, and with all the data in place they aim to send their marketing communications for a number of brands that they promote. Campaigns can be set up very quickly, and certain demographics targeted in order to receive the maximum positive response, and of course to keep costs down.
Other mobile marketing
Asides from SMS marketing there are a few other methods.
MMS Mobile Marketing can incorporate a timed slide show with a blend of ...
... text, images, video and audio. This captures the consumer's eye effectively. Nearly all new phone models have screen which enables colour images and these sorts of texts to be received.
Bluetooth marketing can also be used, and the benefits of this technology is that it requires permission to function, therefore the security is higher, has quick transfer speeds, and is radio based meaning there is no cost.
Although more dated, Infrared is another method which is sometimes used, but the down side to this is that it has a very limited range so it didn't become very popular.
By offering free items, the chance to win prizes or cash back schemes, it encourages the consumer to research that company further and possibly take up their deal. Both small and large companies utilise these sorts of schemes. And even religious organisations, NGOs, and political parties are involved in SMS marketing for publicity purposes.
Because social media is more commonly being linked to mobile marketing, it is definitely the next big thing. Marketers have already latched on to new ideas within this area, and are constantly coming up with more and more. They are taking advantage of the increasing popular use of Facebook, Twitter and mobile phones in order to increase success within their business.
Advertising on web sites is a very common form of mobile marketing. The Mobile Marketing Association put out a list of guidelines and rules which let marketers know of the encouraged format, presentation and size for these type of ads. Large companies such as Google and Yahoo sell advertising placements on their websites, and this is very beneficial because they receive millions of hits every day, therefore the chance of an ad being seem is extremely high.