Real Chemistry Acquires Avant Healthcare To Power Up Hcp Engagement And Medical Communications Expertise

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After acquiring Avant Healthcare, Real Chemistry, a leading provider of AI-driven insights, marketing, and medical communications for healthcare, expanded its medical education, medical affairs, and healthcare provider (HCP) communications capabilities. Real Chemistry now has Avant Healthcare's high-science, data-driven, and innovative digital and creative capabilities after the February 1 acquisition. The financial terms of the deal were not disclosed, but Avant Healthcare is expected to improve Real Chemistry's tailored, engaging, and timely medical communications.

Avant Healthcare is a full-service life sciences medical communications corporation based in Carmel, Indiana, founded in 1994. Avant engages with HCPs across the medication commercialization lifecycle, including medical affairs, promotional medical education, scientific strategy and advising, and speaker development and management, with effective message.

Real Chemistry CEO Shankar Narayanan noted that complicated diseases and strong drug pipelines in the life sciences business are driving need for individualized and engaging medical communications. The Avant Healthcare partnership allows Real Chemistry to use its scientific experience, strength, and creativity to help clients reach and benefit patients with novel solutions.

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