Viant Bolsters Data Platform With Ai

By Author: Orson Amiri
Total Articles: 397
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Viant Technology Inc. (NASDAQ: DSP) has strengthened its Viant Data Platform with AI-based tools and services, offering advertisers privacy-centric and reliable signals in collaboration with publishers. As the advertising industry grapples with diminishing digital identifiers, Viant addresses the challenge by enhancing its Data Platform, introducing innovations like Chat with Data. This feature allows advertisers to apply generative AI technology, simplifying the analysis of campaign performance and improving understanding of key performance indicators (KPIs) such as Return on Ad Spend (ROAS). ESB Advertising, an independent agency utilizing Viant's Data Platform, experienced a significant 40% increase in ROAS.

The AI technology reinforces Viant's DSP with Data Platform, a programmatic advertising technology infrastructure facilitating data processing, clean room onboarding, and insights generation for marketers and programmatic advertisers. Dustin Kwan, Chief Product Officer at Viant, expressed excitement about their innovative AI solutions, aiming to address third-party signal loss and empower advertisers to navigate industry challenges effectively.

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