Puma And Tencent Forge Partnership To Pioneer An Innovative Comprehensive E-commerce Business Model

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PUMA and Tencent have partnered for the 2024 GMV Growth Plan. The cooperation seeks to improve holistic operations development by leveraging capabilities. Shirley Li, PUMA China General Manager, Fan Yijin, Tencent Ad Sales and Operations General Manager, and Wang Mo, Tencent Smart Retail Vertical Industry Ecology General Manager, visited the signing event.

Digitization drives the relationship, which combines Tencent's social ecosystem resources and cutting-edge technologies with PUMA's unique goods, services, and consumer experience. We want to create a new model that improves consumer services and strengthens the PUMA brand-client link through consistent online and offline experiences.

Shirley Li of PUMA stressed the brand's dedication to innovation and sports consumer experience. To benefit on Tencent's large ecosystem, giving insights into regional consumer requirements and serving sports fans and the new generation, partnering with Tencent was strategic. The partnership should boost long-term Chinese market growth.

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