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Chinese Ev Leader Byd Beats Tesla In Q4 2023 Sales!
In the recent surge of Electric Vehicle (EV) adoption, numerous companies, including smartphone giants Xiaomi and Huawei, have entered the market. However, Tesla has long been the prominent figure, holding substantial market share until the rise of Chinese automaker BYD. BYD, initially known for manufacturing rechargeable batteries, entered the EV sector and recently surpassed Tesla in quarterly sales of battery-only EVs, selling 526,409 units compared to Tesla's 484,507 in Q4 2023. Despite this, Tesla maintained its lead for the year, selling 1.8 million EVs compared to BYD's 1.6 million. However, BYD sold over 3 million New Energy Vehicles (NEVs) in total, including hybrids.
BYD's success is attributed to in-house production of batteries, reducing costs compared to competitors reliant on third-party suppliers. This growth showcases the increasing competitiveness of the EV market and poses a challenge for Tesla to regain its top position.
Meanwhile, Tesla faced setbacks with recalls affecting almost 2 million vehicles globally due to Autopilot safety concerns. China specifically recalled over 1.6 ...
... million vehicles for similar issues, though rectifiable through over-the-air software updates. Despite selling more per store, Tesla's overall sales were surpassed by BYD due to the latter's extensive local distributor network and more affordable models.
Tesla's market presence in China remained significant, with locally-made vehicles constituting over half of its global sales in 2023. Nevertheless, Tesla closed flagship stores in Beijing and several others in Guangzhou in Q4 2023, indicating potential limitations in its growth trajectory compared to BYD.
Analysts speculate that while Tesla holds advantages in store throughput, BYD's expansive distribution network and cost-effective models pose challenges to Tesla's dominance. The EV landscape is evolving rapidly, with BYD's success marking a significant shift in the industry, urging Tesla to navigate challenges to regain its leading position.
https://www.techdogs.com/tech-news/td-newsdesk/chinese-ev-leader-byd-beats-tesla-in-q4-2023-sales
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