8 Signs It's Time For A Website Redesign

By Author: AKM
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It's not always easy to tell when it's time for a new website. It requires a significant investment of time, resources, and money and can quickly lead to analysis paralysis.

Developing a website redesign strategy by website design company Kolkata can be difficult for a company that is unsure whether the investment is worthwhile. It's even more difficult to quantify this decision because the return on investment from a website redesign isn't always clear.

While there are many valid reasons to redesign your website, keep in mind that the decision should ultimately be based on the user experience and your business goals.

Before we get started, let's go over some frequently asked website redesign questions.

How Long Does a Website Redesign Take?
Typically, a website redesign takes between 2 and 6 months to complete. That being said, it is entirely dependent on the project's size and scope. A 50-page website focused on generating leads via a simple contact form will take far less time to develop than a 10,000-page ecommerce website linked to multiple databases and systems.

The length of time ...
... required will also be determined by the size of the development team, your team's ability to turn around feedback/approvals, and any roadblocks or efficiencies encountered along the way.

At the end of the day, it's critical to give your site the time it requires to succeed. If you're going to spend the time, money, and effort on creating a new website, make sure you and your team set appropriate expectations for the organization to avoid rushing launch and being disappointed with the end result.

How Much Does It Cost To Redesign A Website?
The cost of a website redesign varies according to the project's size and complexity. It will also be determined by how you want the site to be built as well as the content management system.

A more robust website will be required for an organization looking for a more customized site tailored to specific business needs.

How Often Should Websites Be Redesigned?
Websites should be redesigned when they no longer meet the needs of your company or its customers. This happens naturally over the course of 3-5 years.

As technology advances, some organizations may need to redesign their websites more frequently.

Websites should be dynamic and fluid, changing frequently to better meet the needs of your customers and editors. While a complete redesign may not always be possible, you can use tools like Google Analytics, Hotjar, and Google Optimize to inform changes to your current website.

How to Approach a Website Redesign
A website redesign should always be approached deliberately and with data. Allow your users to contribute to the layout and design of your new website. Make use of all available data to determine the best way to engage your users, increase conversions, and better showcase your brand.

Now that we've covered the fundamentals, let's look at eight of the most common indicators that it's time for a website redesign.

1. Your Website Is Old
While this isn't the only reason you should consider redesigning your website by web development company Kolkata, it is a strong indicator. Older sites typically use outdated technology.

You're probably not reading this on a massive, boxy monitor or saving it to a floppy disk. Yes, older computers can still connect to the Internet and send emails, but we prefer faster computers because they are more efficient, allow us to get more done, and are more enjoyable to use.

The same can be said for your website. Using outdated technology can result in terrible user and editor experiences. It can frustrate potential customers and waste time for marketing teams trying to make simple updates.

Updating your technology can not only improve your site's user experience by providing faster page load times and more interactive content, but it can also provide your marketing team with the tools they need to create incredible experiences.

2. Your Website Is Not Showing In Search Results
What good is having a website if no one can find it? If your current website does not appear in search results, it could be due to outdated technology or poor user experiences. Inefficient URL structures and page layouts are created by some older content management systems. This can be a problem for search engines trying to index and visit your site. They can't easily show you in the results for relevant searches if they can't easily access and crawl your site.

Google's algorithms are updated on a regular basis to improve search results and performance. This frequently necessitates changes to page structure, URL structure, page load speed, and other ranking factors. If your website lacks the necessary technology and tools, you may be chasing search engine rankings that you will never achieve, resulting in a drop in your online presence.

3. You Are Spending Too Much On Ongoing Updates
Websites should be updated and improved on a regular basis. Even new websites should be scrutinized on an ongoing basis to ensure that the needs of current and potential customers are met and conversions are optimized.

However, if you are spending a lot of time, resources, and money on regular website updates, it may be time to consider a website redesign. A Frankenstein-ed website can eventually cause more problems than it solves, slowing down the site and making website updates difficult or impossible.

Examine the problems you're facing, do the math on how long it might take to fix everything piece by piece, and decide whether you should stick with your current plan or bite the bullet and redesign.

4. You Are Spending a Significant Amount of Time Making Updates
Often, the website technology you are accustomed to is not the most efficient website technology for your team and workflows. If you're spending a lot of time trying to make simple changes to your website, it might be time to reconsider the technology. It's possible that you're using a CMS that isn't ideal for your requirements. It's possible that a newer version of the CMS has more features and functionality that will better suit your needs.

5. You Are On a Content Management System That Doesn’t Work For Your Organization
There are numerous content management systems on the market today that can assist you in managing your website by web design company Kolkata. While your organization may be accustomed to a specific CMS, it is worthwhile to investigate other content management systems to see if there are other technologies that may better meet your requirements.

Take a step back and consider what updates you make on a regular basis and how much time you spend on them. Inquire with other team members about what they like and dislike about your current CMS. Compare that to the list of CMS features to see if there are other technologies that may work better for your team and organization.

A CMS has the power to completely alter how website editors work. The only way to determine which management system will work best for you is to conduct research, watch demos, ask questions, and compare them.

6. Your Site Doesn’t Work For Mobile Devices
Google has stated publicly that they will consider mobile-first experiences when ranking websites in the future. As a result, optimizing mobile layouts, experiences, and load times is critical to the success of your digital presence and even the future of your search rankings.

If your site does not work on mobile devices and it would be a significant effort to make it so, you should consider switching to a site and technology that is responsive for all devices. Many of the most recent content management system versions include out-of-the-box tools for optimizing your site and layouts for devices of all shapes and sizes.

7. Your Current Experience Is Not What Potential Customers Expect
Data is the most effective way to determine whether your customers are finding what they are looking for. Analyze data from Google Analytics, Hotjar, and Google Optimize to determine whether expectations match reality.

8. You are Missing Opportunities to Showcase Your Organization
Older websites aren't always capable of showcasing your brand and product/service the way they should.

If your current website is impeding your ability to showcase your product or service, it may be time for a new one.

Conclusion
There is no right or wrong time to redesign your website because it is entirely dependent on your unique situation. There are, however, key indicators that can assist you in determining whether you should begin having conversations about a new website.

Finally, examining your website's technology, surveying your customers, weighing the pros and cons, and estimating the cost of a new website will help your team make an informed decision about whether to continue improving your current website or implement a new website redesign.