Using Wifi Marketing Data To Reach Your Customers

By Author: Wi5 Global
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Using Wifi Marketing Data to Reach Your Customers.
WiFi marketing provides your store's customers with more benefits than just free wireless internet. It can offer business owners significant benefits in addition to boosting foot traffic. However, how can you be sure that providing free WiFi to guests would improve interaction and increase sales?
The secret is in the information you get from WiFi marketing and how you use it.
Businesses that use WiFi marketing systems collect contact information from new visitors, follow up with returning consumers, and learn more about their target demographics on a daily basis. Making wise business decisions and improving your marketing tactics are made possible by this data, which is a treasure trove.
The fact that WiFi marketing removes the need for guesswork when creating customer profiles is a big benefit. Data is used instead of views in this situation.
This blog will discuss how Wifi marketing solutions in Dubai collect data so businesses can use the same and enjoy competitiveness.
What Data Can You Collect Through WiFi Marketing?
Wifi marketing ...
... solutions in Dubai gives entrepreneurs access to a multitude of demographic and consumer data. In general, WiFi marketers can get the following information about in-store internet users:
● Daily internet user statistics
● Login frequency across different time intervals
● Loyalty history for specific users
● User email addresses
● User social media accounts
● User demographics, including age, location, and device preferences
But what can you actually do with all this data, and how can it boost your revenues? Here are some of our favorite ways to harness WiFi marketing data:
Utilize visitor demographics to cultivate strong customer relationships and enhance engagement.
By collecting social media contacts from in-store WiFi users, you gain access to a wealth of demographic information about them. As you accumulate more contacts, patterns emerge that paint a portrait of your typical customer. Breakdowns of age, location, and device usage offer invaluable insights for tailoring your marketing messages to your desired customer base.
Design marketing campaigns that precisely target your audience.
Constructing a business with a particular customer profile in mind only takes you so far, and sometimes, demographic analyses yield surprising results. However, armed with data on your actual customers—regardless of whether it aligns with your initial assumptions—you can confidently craft marketing strategies that zero in on your ideal audience.
Export contacts to your email marketing platform.
When a customer logs into your WiFi network using their email address, these addresses are automatically stored in the database and accessible through the user's dashboard. You can effortlessly export these addresses, either manually or through automatic synchronization, to various third-party email platforms like Mailchimp, and more. From there, you can include these email addresses in upcoming newsletters, product announcements, discounts, or nurturing campaigns.
Request feedback from recent customers through post-visit surveys.
Imagine you've recently revamped your store layout and need customer feedback to assess its impact. Or perhaps your sales have been sluggish, and you want external perspectives on areas where your business may be falling short. How about regular check-ins with customers to gather their reactions and opinions about your business? All of these scenarios are possible with the demographic and contact data gleaned through WiFi marketing.
Leveraging WiFi marketing data, you can compile a list of email addresses belonging to customers who accessed your in-store WiFi over a specific period, be it a week, month, or quarter. Then, using survey tools like SurveyMonkey, Typeform, or Google Forms, you can send questionnaires to recent customers and collect actionable feedback.
Harness targeted social media ads to engage with customers where they spend their online time.
As your list of social media followers expands through WiFi marketing, many of whom joined after visiting your business, you have a remarkable opportunity for targeted ads on social networks. With Facebook's native ad creator tool, you can create ads that reach your fans as they browse their news feed or other areas on the platform.
(Pro tip: Also target their friends who match your desired demographics in look-alike audiences).
This approach is an excellent way to promote new products, announce sales, or simply convey a heartfelt thank you, ensuring you stay top-of-mind among the precise audience you wish to reach.
Deliver special ads or promotions to your most loyal customers.
For WiFi marketing clients, the data dashboard automatically tracks frequent network users and easily identifies those who access your network most frequently over a selected period. So, why not reward your most loyal customers with exclusive perks?
Alternatively, if you've noticed a surge or decline in traffic over the past month, you can generate a list of frequent WiFi users using the dashboard and export them to your email marketing platform. Then, send them an email expressing gratitude for their visits, accompanied by a special deal or offer to give your monthly sales a boost.
The End Note
In conclusion, when it comes to leveraging the potential of Guest WiFi Marketing Solutions in Dubai, harnessing the capabilities of Wi5 Global is your key to winning the market. Our expertise in collecting and utilizing WiFi marketing data empowers businesses to engage with customers more effectively, boost revenue, and build lasting relationships.
With Wi5 Global by your side, you can confidently take your business to new heights, making the most of this innovative technology and leaving a lasting impact on your target audience.