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How To Write Articles That Rank On Google

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By Author: Adam Riland
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Introduction
Writing articles that rank on Google is one of the most sought-after skills in the digital world. Whether you’re a blogger, a marketer, a business owner, or a freelancer, you want your content to reach as many people as possible and drive traffic, leads, and sales to your website. But how do you write articles that rank on Google? What are the secrets of SEO writing that can help you outrank your competitors and get your content on the first page of Google?
In this guide, we’ll show you how to write articles that rank on Google in six simple steps. We’ll cover everything from choosing a topic and doing keyword research, to writing engaging content and optimizing it for SEO. We’ll also share some tips and tools that can help you improve your writing skills and boost your rankings. By the end of this guide, you’ll have all the knowledge and confidence you need to write articles that rank on Google and attract your target audience.
Step 1: Choose a Topic That Your Audience Cares About
The first step to writing articles that rank on Google is to choose a topic that your audience cares ...
... about. This means that you need to understand who your audience is, what their problems and goals are, and what kind of content they’re looking for. You also need to consider your own expertise, passion, and goals, and how they align with your audience’s needs.
To choose a topic that your audience cares about, you can use different methods, such as:
Brainstorming ideas based on your niche, industry, or personal experience
Researching popular topics and trends in your niche using tools like Google Trends, BuzzSumo, or Quora
Analyzing your competitors’ content and finding gaps or opportunities that you can fill
Asking your audience directly what they want to learn or read about using surveys, polls, or social media
Checking your analytics and finding out what kind of content performs well on your website or social media
Once you have a list of potential topics, you can narrow them down by evaluating their relevance, demand, and competition. You want to choose a topic that is relevant to your audience and your brand, has a high demand or search volume, and has a low or moderate competition or difficulty. This way, you can increase your chances of ranking on Google and attracting your ideal readers. For more information you can visit here.
Step 2: Do Keyword Research and Find the Best Keywords for Your Topic
The next step to writing articles that rank on Google is to do keyword research and find the best keywords for your topic. Keywords are the words or phrases that people use to search for information on Google or other search engines. They are also the words or phrases that Google uses to understand what your content is about and match it with the user’s intent.
By doing keyword research, you can find out what your audience is searching for, how they’re searching for it, and how you can optimize your content for those keywords. Keyword research can help you:
Discover the most popular and relevant keywords for your topic
Analyze the search intent and user behavior behind those keywords
Identify the long-tail and semantic variations of those keywords
Find out the difficulty and competition of those keywords
Estimate the traffic and conversion potential of those keywords
To do keyword research, you can use different tools, such as:
Google Keyword Planner, which is a free tool that shows you the search volume, competition, and suggested bid of keywords
Ahrefs Keywords Explorer, which is a paid tool that shows you the keyword difficulty, click-through rate, and keyword ideas of keywords
Ubersuggest, which is a free tool that shows you the search volume, SEO difficulty, and keyword suggestions of keywords
Once you have a list of keywords, you can choose the best ones for your article based on their relevance, demand, and difficulty. You want to choose keywords that are relevant to your topic and your audience, have a high demand or search volume, and have a low or moderate difficulty or competition. This way, you can optimize your content for those keywords and rank higher on Google.
Step 3: Write Engaging Content That Matches the Search Intent and User Needs
The third step to writing articles that rank on Google is to write engaging content that matches the search intent and user needs. Search intent is the goal or purpose behind a user’s search query. It can be informational, navigational, transactional, or commercial. User needs are the problems, questions, or desires that a user has when searching for information. They can be explicit, implicit, or latent.
Step 3: Write Engaging Content That Matches the Search Intent and User Needs
The third step to writing articles that rank on Google is to write engaging content that matches the search intent and user needs. Search intent is the goal or purpose behind a user’s search query. It can be informational, navigational, transactional, or commercial. User needs are the problems, questions, or desires that a user has when searching for information. They can be explicit, implicit, or latent.
By writing engaging content that matches the search intent and user needs, you can provide value to your audience, satisfy their expectations, and solve their problems. Writing engaging content can help you attract and retain the reader’s attention and interest by using a catchy headline that grabs the reader’s attention and summarizes the main idea of your article. It can also help you establish your authority and credibility on the topic by using a captivating introduction that hooks the reader and provides an overview of what your article is about and why it’s relevant to them. Moreover, it can help you build trust and rapport with your audience by using a clear and concise body that covers the main points of your article and supports them with evidence, examples, and data.
Furthermore, it can help you persuade and influence your audience to take action by using a strong conclusion that summarizes the key takeaways of your article and provides a call to action or a next step for the reader.
Additionally, it can help you increase your dwell time and reduce your bounce rate by writing in a conversational and human tone that resonates with your audience and reflects your brand personality, writing in a simple and clear language that is easy to read and understand, writing in an active and positive voice that is engaging and motivating, writing in a scannable and readable format that uses headings, subheadings, bullet points, lists, and white space, and writing in a consistent and coherent style that follows a logical flow and structure.
These are some of the techniques that you can use to write engaging content that matches the search intent and user needs. By applying these techniques, you can create content that provides value to your audience, satisfies their expectations, and solves their problems. Also you can read some articles related to this on article directories.

Step 4: Optimize Your Content for SEO and Make It Easy for Google to Find and Rank It
The fourth step to writing articles that rank on Google is to optimize your content for SEO and make it easy for Google to find and rank it. SEO stands for search engine optimization, which is the process of improving your content and website to increase your visibility and ranking on search engines. SEO can help you:
Increase your organic traffic and reach more potential customers
Improve your user experience and satisfaction
Enhance your brand awareness and reputation
Boost your conversions and sales
To optimize your content for SEO and make it easy for Google to find and rank it, you can use different strategies, such as:
Using your main keyword and its variations in your title, introduction, body, and conclusion
Using your main keyword and its variations in your URL, meta title, and meta description
Using your main keyword and its variations in your image file names, alt texts, and captions
Using relevant and related keywords in your content to create semantic relevance and context
Using internal and external links in your content to provide more information and value to your readers and to Google
Using schema markup and structured data in your content to provide more details and information to Google and to enhance your appearance on the search results page
Using social media buttons and shareable content in your content to increase your social signals and exposure
Step 5: Proofread and Edit Your Content and Make Sure It’s Error-Free and High-Quality
The fifth step to writing articles that rank on Google is to proofread and edit your content and make sure it’s error-free and high-quality. Proofreading and editing your content can help you:
Eliminate spelling, grammar, punctuation, and syntax errors that can affect your credibility and readability
Improve your clarity, accuracy, consistency, and coherence of your content
Enhance your style, tone, and voice of your content
Refine your structure, flow, and format of your content
Remove any irrelevant, redundant, or unnecessary information from your content
To proofread and edit your content and make sure it’s error-free and high-quality, you can use different tools, such as:
Grammarly, which is a free tool that checks your spelling, grammar, punctuation, and syntax errors and provides suggestions and corrections
Hemingway, which is a free tool that checks your readability, sentence length, and passive voice and provides suggestions and corrections
ProWritingAid, which is a paid tool that checks your style, tone, voice, and structure and provides suggestions and corrections. For more details you can visit here.
Step 6: Publish and Promote Your Content and Monitor Your Performance and Results
The sixth and final step to writing articles that rank on Google is to publish and promote your content and monitor your performance and results. Publishing and promoting your content can help you:
Increase your exposure and reach more potential readers
Generate more traffic, leads, and sales to your website
Build your authority and reputation in your niche
Grow your audience and network
To publish and promote your content, you can use different channels, such as:
Your own website or blog, where you can publish your content and optimize it for SEO and user experience
Your email list, where you can send your content to your subscribers and encourage them to read and share it
Your social media platforms, where you can share your content with your followers and engage with them
Your online communities, where you can share your content with relevant and interested groups and forums
Your influencers and partners, where you can collaborate with other experts and authorities in your niche and leverage their audience and influence
Monitoring your performance and results can help you:
Measure your success and progress of your content and SEO goals
Analyze your strengths and weaknesses of your content and SEO strategies
Conclusion
Writing articles that rank on Google is not a one-time task, but an ongoing process that requires creativity, strategy, and analysis. By following the six steps we’ve outlined in this guide, you can write articles that rank on Google and achieve your content and SEO goals. Remember, the most important thing is to provide value to your audience and solve their problems. If you can do that, you’re well on your way to writing articles that rank on Google and attract your target audience.

More About the Author

AdamRiland an experienced “Article Writer”, crafts engaging content with a unique blend of creativity and logic. My articles, filled with unexpected insights and fascinating facts, take readers on a journey of discovery. My writing style captivates the audience, making every article an adventure worth exploring. Also, I love some information sources like the article directory.

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