Domo Named To Constellation Shortlist™ For Marketing Analytics Solutions

By Author: Otis
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Domo (Nasdaq: DOMO) has been recognized for its achievements by being included on the 2023 Constellation ShortListTM for Marketing Analytics Solutions. This is the company's ninth consecutive inclusion on the list. The Constellation ShortList is a tool that supports companies in expediting the process of finding technologies that are in line with their digital transformation goals. The fact that Domo was chosen for inclusion on the ShortList is a tribute to the company's standing in the Marketing Analytics Solutions industry. This standing was assessed by Constellation based on a number of variables, including client inquiries, partner talks, customer references, vendor selection projects, market share, and the company's own internal research.

Constellation Research, Inc. Vice President and Principal Analyst Liz Miller emphasizes the expanding significance of Chief Marketing Officers (CMOs) in driving growth for modern organizations, which has led to an increased need for marketing analytics tools. She makes the point that these technologies should advance beyond the status of simple campaign performance monitors and ...
... become powerful decision-making and business information tools. The standalone solutions that aggregate, track, and monitor marketing campaign performance are notably highlighted in the Constellation ShortList for Marketing Analytics Solutions. This underscores the fact that these solutions are suitable for use by marketing data scientists as well as non-technical marketers.

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