Viant Unveils 2024 Ai Product Advancements

By Author: Orson Amiri
Total Articles: 401
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Viant Technology Inc. (NASDAQ: DSP) is hosting its inaugural event, Viant Innovation '23, to introduce its digital advertising vision called "Autonomous Advertising" and unveil AI, supply path optimization, and sustainability advancements for the upcoming year. The company's CEO, Tim Vanderhook, emphasized the changing landscape of digital advertising, marked by increasing complexity. Viant's new AI suite addresses these challenges, including AI Recommendations, Viant Chat, Chat with Data, and AI Bid Optimizer to enhance ad campaign management and optimization. Furthermore, Viant is enhancing its sustainability efforts by sourcing all platform energy from renewables and introducing a Carbon Label, allowing consumers to see the carbon impact of Viant-delivered ads. Supply Path Optimization through the Direct Access program has been expanded for CTV buyers. The event is streamed live and available on demand.

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