How To Design Your Website For E-commerce?

By Author: Aaron Peters
Total Articles: 12
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With the advent of smartphones, people usually look online for anything they need. Having an e-commerce website can help you reach out to your target audience quite easily, isn't it? However, there is a catch. You just cannot have another regular and mundane e-commerce web design in Essex to grab attention. It’s better to stand out and make a difference rather than be a part of the crowd without making much profit. You might have an excellent quality product, but if the web design isn't visually appealing - then customers might leave.

Visual appeal and user-friendly websites developed by a good website design company in Essex can leave behind an impact and influence visitors’ buying decisions. You need to hire the best web design agency in Essex to decide on the website themes, fonts used and product placements - it’s all about making the website effective enough to leave behind a mark influencing the visitors to make a purchase.

If you are looking for tips for e-commerce web design in Essex, then this blog is a must-read.

Keep ...
... your target audience in mind

The website layout along with product pages, images, checkout pages and touch forms - all can affect the shopping experience. This is the reason why it is necessary to understand your target audience before designing a website. And for this very reason, you should consider adopting “headless commerce”. This is a type of software architecture where the front end and back end of the e-commerce application are separated. This allows the businesses to completely customise the web pages so that the user can enjoy the experience of navigating throughout the site and turn into repeat customers.

Choosing the colour code wisely

Crimson might be your favourite colour, but the web page colour cannot be what you want! Colours are a potent tool that can be used on the e-commerce platform to attract an audience and make conversions. For this, the designer designing e-commerce web design in Essex needs to understand colour psychology and utilise this to their advantage.

For example, you can use the crimson colour on the purchase button to make that feature stand out with a vibrant colour. As per studies, a crimson purchase button on an e-commerce platform can increase conversions by up to 34%.

Checkout should be a breeze

Many visitors typically stop at the checkout session as they find it complex and time-consuming. If reaching the check-out session becomes a hassle, then the visitor would have a change of heart and consider dropping out. That's the reason why a good website design company in Essex takes great care to build a hassle-free, user-friendly checkout session with all the information laid out. The user should be able to navigate through the entire checkout process from the shipping details to the credit score card number.
With an easy-to-navigate checkout session, you can just sit back and find orders streaming in!

Make the e-commerce website responsive

In contemporary times, there is barely anyone who would shop online on a desktop or laptop. People are now using phones to purchase things online. If you haven’t yet optimised the e-commerce website design in Essex, then this can be one of the biggest blunders as an entrepreneur with a digital base. More than anything you should get the best web design company in Essex to help you in developing a responsive web layout to enable visitors to access the site through any working system or display device. This also means that you don't need to design an entirely new website for the small screen as the web pages can fit into any device.

Cart icons work wonders

Why not enhance the ‘upload to cart’ icon and guide your customers with a few extra suggestions and ideas? This can be highly beneficial for your business as the customers would be keen to add to the cart, continue with the shopping experience and make the purchase instantly. This feature is an outstanding strategy that can influence your customers to shop faster and yet have an incredible buying experience.

Social Media Integration

The majority of ecommerce websites have social media links and this is a great way to encourage consumers to stay in touch with your business. Nowadays probably everyone is utilising social media for their business growth to generate more revenue. Social media integration into web design can build longer customer and brand ties and escalate your business growth.

Customer review section

Reviews can help you generate more sales. Before purchasing a product every individual goes through product-specific reviews just below the product description. A good review can encourage the customer to make a sale, which is again a brownie point gained by your brand.

If your brand still doesn't have a large number of items, then you can add a separate web page dedicated to customer testimonials and evaluations.

Wrapping up

The e-commerce market is booming and the competition is high which makes it important to create an effective e-commerce web design in Essex to gain an edge over your competitors. Find a reputed and experienced website design company in Essex and book a consultation with them. A great e-commerce web design can help you stay ahead in the competitive digital world.

Author Bio:

Jamie has a successful e-commerce website and understands that a great e-commerce web design in Essex can get you a loyal customer base. He believes that hiring a reputed website design company in Essex can do you good. He had hired the best web design agency in Essex to design his website and within six months he witnessed a 200% rise in sales!