What Are The Benefits Of Using A Step And Repeat Backdrop At The Next Brand Event?

By Author: Steve Morgan
Total Articles: 47
Comment this article

You might not realize it but you have surely come across step and repeat banners at some point in your life. Almost all award shows and red-carpet events have them. every time attendees line up in front of a massive swath of fabric for a photo, they are likely posing in front of a step and repeat backdrop.

The backdrops are tall and wide, offering a branded background for different situations. They create amazing marketing opportunities and are easy to transport and use. A custom step and repeat backdrop are powerful marketing tools for different types of businesses.

What are Step and Repeat Banners?

Step and repeat backdrops involve stretching a large layer of printed material out over a big space. Generally, these backdrops are made of vinyl, polyester, and fabric. They create the background for press interactions, photo opportunities, and more.

Benefit of Step and Repeat Backdrops

The benefits of using a custom step and repeat backdrop for your next event are aplenty. Brand awareness, portability, and image ...
... quality all see new opportunities. Now, we are going to take a look at the benefits it has to offer.

1. Marketing and Brand Awareness

When you are using a step and repeat banner, you put the brand logo in front of more people. This, in turn, creates a situation where that brand logo is likely to get shared across different social media platforms. It serves as a décor at the time of the event and can help in covering the space in the brand imagery and colors.

A step and repeat backdrop can encourage photos that are shared online later on. You, as well as your sponsor, will find the brand logos behind different pictures on varied social media feeds. People like showing off their professional achievements. Hence, any appearances at trade shows, conferences, and the like will definitely end up online. Hence, you get more advertising mileage than other kinds of signage.

Make sure that you are not downplaying the importance of online brand awareness.

2. Large Images

Large images are powerful and grab attention for trade show elements, such as step and repeat backdrops or custom printed table covers. It helps in spreading the image of the company far and wide. A trade show element, such as trade show table covers or step and repeat backdrop with high-quality images and colors can help in this endeavor. It can help in adding a powerful advertising piece to your arsenal that you can use in different settings.

3. Durability and Ease of Use

Step and repeat backdrops are easy to set up and lightweight. Hence, you can take them around to various events, store them without taking up too much space, and prop them up. In case your brand goes to many events, this easy assembly can be a lifesaver. A majority of the designs can fold easily into a carry bag.

Apart from being easy to use, these trade show elements can be durable. They last for years if get them from a trusted source. There are different events where you can use a step and repeat backdrop.

4. Quality Photos

When you pair step and repeat backdrops with good lighting and a professional photographer, you will be able to create higher-quality pictures of the event. It can boost your professionalism and improve the likelihood of people posting or sharing their photos, particularly on corporate pages, such as business partners who are attending the conference. High-quality professional photos make the event feel nicer.