Veritonic Revolutionizes Advertising Insights With Brand Lift Measurement For Baked-in Audio Ads

By Author: Orson Amiri
Total Articles: 395
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Veritonic, an audio analytics and research platform, has introduced a novel approach to measure the performance of embedded audio ads. Clients can now use pixel-based brand lift measurement upon listener exposure to these ads. Unlike other audio measurement providers, Veritonic's method does not rely on forced exposure, offering transparent insights into the true impact of baked-in ads. This diversified approach enables measurement of baked-in ads, OTA, and low-impression campaigns, providing actionable insights. Brands like Indeed have found value in Veritonic's Brand Lift study for improving brand metrics and campaign performance. Veritonic's platform supports the audio strategies of numerous brands, agencies, and platforms, offering comprehensive audio research and analytics.

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