Appear In Google Searches Using Search Features

By Author: Techforce Solutions
Total Articles: 11
Comment this article

In this day and age, we rely on search engines such as Google to such an extent that it is hard to imagine a life without having the world at our fingertips. We use search engines everyday to fulfil a wide variety of our needs and wants. When we conduct a search, Google instantly presents several pages of relevant results in various formats. Every viable search result includes articles, news, brief bios, videos, images, links, and more.

Search features also appear in SERPs (Search Engine Results Pages). However, they are not listed as other links. If you are able to have your site listed in these SERPs, it will experience a surge in visitors, and enjoy increased brand awareness. Let’s discover common search features offered by Google and how to obtain them for your website with assistance of the best SEO consultant California has to offer.

What do search features do?

Google results comprise two parts, namely - search features and basic results. The list of results or links shown in an SERP makes up basic results. Images, ads, featured snippets, and ...
... any other form of content other than basic results are a search feature. They vary according to one’s search. To utilize this unique power of search features to rank higher in SERPs and offer a great user experience, it is advisable to seek the best SEO consulting California offers.

Feature in SERPs

Format of results generated via a search depends on the search itself. Information seeking searches will vary significantly from transaction focused searches. However, to improve your website’s chances of appearing in SERPs, at least one of these three actions must be performed.

Create search engine friendly content:
To do so;

• Do keyword research
• Use H labels
• Use descriptive URLs etc.

Use schema markups:
Schema, a structured data, helps search engines understand your webpage’s content. Use it to format your content for enhanced comprehension.

Buy ads:

Using Google Ads is a must, as some search features necessitate its use.
Performing these three actions may not guarantee that your website will appear in SERPs. However, it will greatly increase its odds. Hence, you must prioritize these actions.

Conclusion

It is worth your time, effort, and money to try to get your website ranked in as many search engines as you can. If any part of this process seems daunting, it is best to seek professional assistance to maximize your chances of success. Experts will employ technical SEO strategies to improve on-page and off-page SEO and achieve desired search features.