Persona Building: Getting Into Your Buyers’ Minds

By Author: TDF
Total Articles: 52
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Buyer Persona: The secret ingredient for your digital success
Intro
Most businesses fail in their digital attempts because they skip one key step before they start creating and distributing content across different platforms. That key step is called persona building. These businesses skip directly to lead generation most of the time but hardly yield satisfactory results as they ignore persona building.

While some think that they don’t require any persona research since they know the user very well, others think that it is a time-consuming process and skip it as they cannot foresee any ROI directly. Some people also treat persona and demographics (also known as target audience) as equal and hence, decide to skip persona building.

This blog will help you understand
What is a buyer persona?
Why should we study buyer persona?
How does persona differ from demographics?
How to create and leverage a buyer persona?
Why persona study is an ongoing process?

To know more: https://thedigitalfellow.com/persona-building-getting-into-your-buyers-minds-2/