Things That Slow Down Digital Revolution In The Nation

By Author: TDF
Total Articles: 52
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In spite of the slow penetration of the internet in the lesser-known regions of the country, the Indian population hooked on to the web is all set to explode.

So, as I paint a rosy picture for all of you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak.

Our country may be shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal.

As an ex-CMO of many an organization, I have had the privilege of being stumped while working with marketers and clients who are not up to the game.

Here are some of those experiences.

Twitter handle is not a door handle:
Once I really had to explain to my boss what a Twitter handle is!

Oh yes, he was the CMO sadly.

This is rampantly happening across the country. Mostly, the top guys are the most ignorant people in the companies and sadly, they’re the ones signing our paychecks.

The marketing heads are finding it a challenge to educate their immediate bosses about the importance of digital marketing.

To know more: https://thedigitalfellow.com/things-that-slow-down-digital-revolution-in-the-nation-2/