What Is A Market Research Online Community (mroc)

By Author: Navneet Borkar
Total Articles: 2
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As the name suggests Market Research Online community is an online qualitative research platform. It is a real-time, agile, and highly customizable tool, where participants can actively engage in research activities and discussions to express their opinions, thoughts, and experiences related to a particular product, brand, or topic. The communities can last from several days to several weeks. MROC provides increased flexibility, convenience, and accessibility to the participants as well as to the researchers. Carefully screened and curated participants from different geographics and different backgrounds come together and share their experiences. Since this is an online tool, participants from different parts of the world can come together. Participants can take part in the research activities anytime, anywhere. This flexibility also allows researchers to access and analyze unfiltered data anytime, anywhere. MROC is a cost-effective market research method that eliminates logistical costs associated with face-to-face research.

sability testing is a great product evaluation technique. Usability testing is generally done ...
... to understand any underlying usability issues, and pain points across multiple touch points. This can be done during the prototype stage as well. It becomes less costly for businesses to make changes in the product before launch and save costs by not investing in any expensive tools or resources before the launching process.

Creating Objectives and understanding your users: To deliver a user-friendly interface it is important to understand the target group. The businesses select participants depending on the objective to begin with.

Framing Tasks to discover user experience: To understand the positives and negatives in terms of the user’s experiences, certain tasks are assigned to participants like navigating to certain sections of the website or booking a connected flight. The objective is to understand participants’ experiences, pain points, and underlying usability issues while performing the tasks.

Usability Testing takes place with individual participants: The participants are handed over the device to operate like a website, mobile app, or wearable device. The researcher explains the objective of the testing and guides the participant during the testing. The researcher tries to understand the reasoning behind the steps taken by the participant and observes the behavior of the participants during the testing.

Evaluating user experience: The researchers observe the performance of participants for the assigned tasks and evaluate whether they were successful at completing the tasks with or without any complications. The researchers gather their opinions and ideas to improve the process.

Analyse and Report: The average duration to complete the task, frustration points, problematic features, and confusing or complicated features make up for the final output. User opinions and recommendations are also included in the reports. This helps the designers to make changes in their products and bring improvements for their users.

Longitudinal communities allow an ongoing engagement with participants over an extended period to understand the consumer journey, and changes in attitudes, behaviors, and perceptions over time. In general, participants provide their feedback through various research activities like surveys, polls, discussions, multimedia activities, journaling exercises, diary entries, creative assignments, etc. Participants can respond to the questions, and stimuli presented by the researchers and moderators anytime anywhere. Community moderators can create conversations around the posts made by the participants. Highly engaged online communities help researchers get insights rich data in the most cost-effective manner.
We have conducted online qualitative research with global audience across industry verticals and different target groups including the low incidence target audience like healthcare professionals.Our all in one solution consist of participant recruitment, Video streaming platform set up, Moderators and simultaneous translators. Team of project managers work round the clock helping you with interview scheduling and platform set up.

Online bulletin boards allow you to bring people from different regions under one roof. Insights communities makes it quicker and affordable to get richer insights from the global audience.
We have successfully recruited and managed online communities (MROCs) for some of the fortune 500 brands across Sports, FMCG, Media, OTT Platforms, Home automation and several other industries. Customized and agile project management for online insights communities allow our client to immerse deeply into the lives of consumers and gain rich insights in an exciting and engaging way.
Our moderators are tech savvy and have worked on different online insights community platform.
EMERGINGMR : We are a market research agency in India offering a blend of traditional and innovative market research techniques in emerging markets. Our work has included research for some of the fortune 500 brands. Having helped clients understand the cultural landscape and its relevance, we have always believed in offering actionable insights.

I am a market researcher in India offering a blend of traditional and innovative market research techniques in emerging markets.