ALL >> Automobiles >> View Article
Boris Mergell To Become New Head Of User Experience Business Area At Continental
![Profile Picture](https://www.123articleonline.com/images/avatar-default.jpg)
From September 1, 2023, Boris Mergell (48) will take over as head of the User Experience (UX) business area at Continental Automotive. He will drive the development of forward-looking display solutions, head-up displays and so-called UX assets in the form of software functions for innovative and exciting user experiences of the mobility of the future. In this role, Boris Mergell will also become a member of the Automotive Board. He will report directly to Philipp von Hirschheydt (48), former User Experience head and now Executive Board member for the group sector Automotive. Philipp von Hirschheydt held the role of head of the business area from 2022 to 2023 and has continued the activities since his appointment as Automotive chairman.
Boris Mergell studied physics in Mainz, Germany, Umeå, Sweden, and Paris, France, and received his doctorate in 2003. In his 20 years at Continental, he has held various positions in research as well as in product and material development for passenger and light and heavy truck tires. Most recently, Boris Mergell was Senior Vice President Research and Development at Tires, where he was ...
... responsible for all Continental tire activities in this area.
"I have known Boris Mergell for many years and I am convinced that as a very experienced Continental manager he will continue the success of the User Experience business area and drive forward the technology leadership in this growth area," says Philipp von Hirschheydt, head of the Continental group sector Automotive. “User experience will continue to be a decisive factor in the purchase decision of a vehicle. We are already offering exciting solutions and innovations such the Pillar-to-Pillar and the hidden In2visible Display that meet market needs."
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.
Add Comment
Automobiles Articles
1. Backhoes Recovery: Leading The Charge In Modern ConstructionAuthor: John Levis
2. Igniting Performance: The Importance Of Spark Plugs In Engine Maintenance
Author: Krishna Shah
3. Tips For New Harley Davidson Riders
Author: Levi Fysh
4. Importance Of Car Battery Testing In A Regular Manner
Author: Hamish Crotty
5. How To Take Proper Care Of Your Car Round The Year?
Author: Oliver Mertin
6. Why Should You Never Drive When Drunk? Some Useful Tips!
Author: Eleanor Thompson
7. توصيل الوقود في دبي: اتجاه متنامٍ في الإمارات
Author: arbazkh8596
8. Birdy Touring Bikes And Their Unique Suspension System
Author: leoliamzoes
9. Discover Victoria On Two Wheels: Rent A Folding Bike In Victoria
Author: thomasjamoe
10. Tata Curvv Ev, Petrol, And Diesel Comparison: Price, Launch Date, And Technical Details
Author: Richa Soni
11. Car Detailing: What You Need To Know
Author: All Terrain Detailing
12. Top Reasons To Choose Exide Batteries For Your Vehicle
Author: Sunrise Powersolutions
13. Maintenance And Care Tips For Amaron Batteries From Sunrise Power Solutions
Author: Sunrise Powersolutions
14. Explore Delhi On Two Wheels: Ultimate Guide To Bike Rentals
Author: Stonehead Bikes
15. Car Servicing 101 & Analysing It At Depth
Author: Frank Castle