Ppc Analytics And Reporting: Measuring Success And Identifying Areas For Improvement

By Author: Khushbu
Total Articles: 7
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If you’re already using Google ads to nurture your SEO marketing strategies, you might have already figured out the amount of data available at your fingertips left for monitoring.

Sometimes it can be daunting and confusing to analyse every available KPI in a limited time. Therefore, it becomes essential to break down the key metrics that genuinely offer meaningful insights into what is working well and what is going wrong in your ad campaigns. However, hiring a social media agency in Gurgaon for pay-per-click services (PPC) can save you from the calamity of focusing too much on the wrong metrics.

This quick guide will take you through all the priority KPIs that you should monitor above and beyond anything else while auditing an ad campaign.
This is how experts manage a PPC campaign
ANTS Digital, as an expert in pay-per-click services, follows a strategic approach to ensure optimal results.

Here's an overview of how they manage a PPC campaign:
Check the selected location and target audience
When auditing a PPC campaign, start by checking your location targeting settings.
...
... Ensure that you’ve selected the regions in which your business serves.

Bonus tip: You can also exclude regions irrelevant to your business location.
Moreover, you can also check out the geo-reports tab to monitor which location will perform well for your ad campaign with respect to its location.
Evaluate ad campaign with landing page
After reviewing your ads report, you might have understood that your PPC campaign is not bringing conversions. Whenever your analytics give such type of data, evaluate your ads in accordance with the landing page.

For example, if an ad sells “free t-shirts”, but the landing page showcases an upcoming winter sale, there will be a mismatch between the ad campaign and the landing page. In order to avoid such chaos, consider partnering with a fully-fledged social media agency in Gurgaon with experience in all pay-per-click services domains.

Experienced pay-per-click service providers, such as ANTS Digital, ensure that the ad campaign's content matches the linked landing page.
Excel with ad extensions
According to the experts from the social media agency in Gurgaon – ANTS Digital, Ad extensions are one of the shotgun approaches to make your ads look better than the rest. Having an ad extension amplifies your ad with other required information without spending any amount. You can use an ad extension to include information like site links, product ratings, contact details, etc.

If your ad campaigns are not bringing results, it’s time to see how extensions can enhance your campaign’s performance.
Analyse your keywords
If you are working with an experienced social media agency, their pay-per-click services experts will always check the metrics such as search engine volume, match type and negative keywords before launching any ad campaign. Usually, while targeting keywords, ensure they possess higher search engine volume and later also look for their match type. For example, adding negative keywords is recommended if you have included a broad match.

Generally, adding keywords having higher search engine volume and broad match is a good practice.
Comprehend campaign performance through analytics
When you want to audit the campaign performance, it’s advisable to start with analytics. It will help you understand where your ad excelled and where it has not. Now, you might be wondering, “Which of the KPIs should I consider?”

Here’re the metrics that you should analyse to derive the performance of pay-per-click services:
Quality score
Click-through rate (CTR)
Conversion rate
Cost per conversion
Find out what makes ANTS Digital the best pay-per-click services provider
ANTS Digital is a leading social media agency in Gurgaon that stands out as the best pay-per-click services provider for several reasons.

Let’s explore them:
Extensive experience in managing PPC campaigns
Their pay-per-click services team has a wealth of experience in successfully managing PPC campaigns across various industries.
Up-to-date with the latest trends and best practices
Their marketing experts stay informed about the ever-evolving landscape of PPC advertising to ensure our strategies are practical and up-to-date.
Transparent communication and clear reporting
Being a customer-centric social media agency in Gurgaon, ANTS Digital prioritises open and transparent communication, keeping you informed about the progress and results of your PPC campaigns.
Data-driven approach for continuous optimisation
Their PPC strategies are based on data analysis, allowing them to continuously optimise and refine your campaigns for maximum performance.
Final words
Effectively managing a PPC campaign requires a combination of strategic planning, data analysis, and continuous optimisation. By partnering with a reputable social media agency in Gurgaon like ANTS Digital, you can access their expertise and benefit from their extensive experience in pay-per-click services.

Their up-to-date knowledge of the latest trends and best practices ensures your campaigns stay ahead of the curve. With transparent communication, clear reporting, and a data-driven approach, ANTS Digital provides exceptional customer service and support.

They tailor their strategies to meet your specific goals, ensuring a customised approach for your business. With a track record of delivering impressive ROI, ANTS Digital stands out as your business's top pay-per-click services provider.