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Importance Of Web Design & Development In Seo

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By Author: Memento Tech
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Web Design & Development : Importance of Web Design & Development in SEO.

Websites these days are mandatory for any business to expand and to be aware about you and your product’s presence in the world, but developing a website without setting target or purpose is useless or having it on the internet has no meaning. And also it might be very difficult for any SEO to crawl it on internet and to rank it on the any Search Engine. So, here you will know what to keep in mind or set the points clear before Web Design & Development for.

Here are some reasons why the website is important for business:

1, Engage with more people :
Nowadays websites are the source for engaging with people. Through websites you can increase the awareness about your product with the buyer who is far away from you and you can tell or do marketing of your product by sitting in a corner of the world.

2, To build the presence of your brand :
A website is the base or we can say the heart of your brand. When you do marketing of your product through social media, email marketing, link creation, blog or ...
... any other marketing these all things will be get back or bring the customer to your website. So, the website is the only place who will build your brand presence.

3, Credibility will be Increase :
When a user search for the product they will be insure that the product he is purchasing is trustworthy or not. To insure this they will go to the website and if they do not find the website or get the worst experience from the website, you will lose the trust of the customer and send the thought that your product is not legitimate.

4, Increase the search in Search Engine :
Website creation is not just build a website, buy a domain and put it on the internet. To make it searchable in search engine, you have to put the SEO concern into it and make the content of the website as per the SEO suggest and use the SEO techniques to increase the search volume of your product or website.
By using SEO you can increase the traffic to your website. A good SEO will help when a user search for a keyword and that one keyword may get the searcher to your website.

5, Interaction with customer required :
Most of the businesses have a strict working hours. For examples some businesses work 5 days of the week, most have strict office time like 9 to 5. And if the customer want to buy a product they have to aware of this timing or if they have any query about the product and want some clarification they have to wait for the time to interact with the representative.
Making the website for 24x7 you can get the trust of the customer. By doing this you can get customer for your product anytime and the purchase for the customer can be easy and by providing the support anytime, the trust or credibility of the customer can be increase.


First of let's be clear about what a website is and why it should be perfect? So, when we think about creating a website our main focused idea is to expand the business and to inform readers about our company and products. Right? Yes. Then when you present your company to customers and your website is not well maintained or not user friendly then there is no meaning to creating a website.

Here are some checkpoints we should keep in mind during developing a Website :

1, Be Clear the idea to create a Website : When you create a website the idea should be clear about for what purpose and why it is and where it will effect and to whom it will help and how it will help. So, ask these five questions to your self i.e. What, Why, where, whom and How?

2, User friendly Visuals of Website : As you have started developing a website, we should also check the visuals of the website that should be User friendly, mobile friendly or any other resource friendly because if the content or view of the website is not a attractive as required then the viewer can be bored and will not stay to website and that will directly affect to our business, as this the website should be as comfortable viewable in all devices like mobile, tablets etc. so we can engage users from everywhere.

3, Quality and Sensible content : Content written in the site is the backbone of the website and the content represents the quality of the website. So, the content written in a website should be original and written like it can directly affect to viewer or customer.
Sensible content means when a viewer visits your site and tries to move from one page to another then it should be easy for the viewer to navigate and not be lengthy for him to search for any topics.

4, Platform and Tools : When you are connecting to any developer and discussing the website, ask him on which platform they are developing a website. There are many platforms and tools that are used to develop an effective website. Here are some tools which we have mentioned here for your reference i.e. HTML5 design | Bootstrap Framework | PHP Development | Java Development | Asp.Net Development | Jquery | Ajax | Angular Js | React Js

5, Security of WebSite and Customer : When you create a website for sale or engagement with a customer, the customer will first of all see the safety of himself before he interacts with your website or shares any personal information on your site. So, you have to be clear in content and have to use different certificates and security encryptions to secure user’s data and your website credibility.

Tools that can be use to Develope a Website :
There are multiple tools that can be use as per the requirement of the website are given below :
1. GitHub
2. Chrome Developer Tools
3. Sublime Text
4. Marvel
5. Visual Studio Code
6. Node Package Manager (npm)
7. Sass
8. Bootstrap
9. Grunt
10. Ruby on Rails

Top 10 Web Development Tools for Advanced Developers
1. Postman
2. Docker
3. Kubernetes
4. Sketch
5. NGINX
6. Flutter
7. ReactJS
8. Angular
9. Vue.js
10. Laravel
Look After below things while choosing Website Development Tools :
Complexity
Security
Scalability
Cost
Programming Language
Platform Support

Till this you got some idea about what should keep in mind about Web Design and Development and now we are going to understand what is the importance of good web design and development in SEO or Digital Marketing.

In one point if we say, what is the importance of Digital Marketing in Web Design? It can be say “Digital Marketing is the backbone of any Website.”

An SEO or Digital Marketer is the person who will help to drive traffic to your website i.e. they will do marketing of your website or product organically or through paid ads and convince people to buy a product or service from your website.

And if your website will not be properly designed and then the people who are convinced to visit your site will go back if they find the website is poorly designed or not responsive.

What makes a website a poorly designed website?
A poorly designed website can be identified by its loading speed, navigation from one page to another page, internal linking of the web pages, high bounce rate i.e. a visitor cannot find for what he had visited the site.

Adhering the terms and conditions of SEO for Digital Marketing and following the rules of SEO for developing a website will help to achieve the goals of marketing.

Why is good Web Design Important in Digital Marketing?

Any Digital Marketer have many techniques for internet marketing, such as SEO, content marketing, pay-per click, Social Media Marketing etc., none of these will be effective if the website is not well designed.

1, Help to make a First impression :
People who will visit the site and see well designed site, will get the first impression and will make to spend some time on site.
2, Trust Building with Audience:
Well Designed website help people think the site is reliable and the product of the site is trustworthy.

3, Helps to SEO for work better :
SEO is the one who helps to make a website visible and rank it better. Well designed website ensure the SEO that the website is responsive, easy to navigate and friendly to crawl.

At the beginning we show the checkpoints about the Web Design and Development and here mention are the points for effective SEO or Digital Marketing process.

Points to keep in mind for effective Digital Marketing :
1, User Friendly Experience of Website
2, SEO(Search Engine Optimization)
3, Site Speed
4, Responsiveness
5, Content Readability
6, Branding of Product
7, Competition
8, Analytics and Monitoring

Well Web Design has a significant impact on Digital Marketing, so, it is important to add all the strategies and tools to create a website because only then Digital Marketing strategies will be impacted.

These are the basic points you have to consider when you develop a website but there are many more things you should include while developing a website. If you want more deep guidance for developing a website in an effective and professional way and to get more strategies of Digital Marketing then MementoTech.com is the top Web Design and Digital Marketing service provider in Gujarat, India. That will help you for Web Design and Digital Marketing for your business and MementoTech is also providing professional training to prepare web developers and Digital Marketers. For more info contact us on mementotechnologies@gmail.com

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