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Marin Software Announces New Pinterest Integration

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By Author: Arina Smith
Total Articles: 185
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Marin Software, a renowned provider of digital marketing software, has introduced the capability to manage Pinterest ad campaigns through its flagship MarinOne platform. The integration with Pinterest's Marketing API enhances campaign performance through machine learning and automation, offering advertisers valuable insights. MarinOne consolidates AI bidding, budgeting, forecasting, and reporting, enabling advertisers to optimize their Pinterest marketing investment effectively. The platform encompasses advanced analytical grids for comprehensive performance analysis across various media platforms. With Pinterest's vast user base of 463 million monthly active users, brands can engage audiences with immersive content. Marin's expertise in digital advertising spans almost 15 years, managing nearly $50 billion in advertising spend across diverse channels.

MarinOne empowers marketers to unify their efforts across paid social campaigns, including search, e-commerce, display, and app campaigns, ensuring a seamless and efficient customer journey. The integration equips advertisers with powerful reporting, advanced bidding, and ...
... campaign management tools to achieve the best results on the Pinterest platform. Marin Software's dedication to higher efficiency and transparency drives its mission to provide a unified SaaS advertising management platform for search, social, and e-commerce advertising. The company's technology powers marketing campaigns globally, helping digital marketers target precise audiences, improve financial performance, and make informed decisions. Headquartered in San Francisco, Marin Software serves clients worldwide.

With the continuous shift of data workloads to the cloud, IT and financial leaders must prioritize efficiency optimization, both in terms of cost and performance. Augmented financial operations (FinOps) and data observability play vital roles in this process, helping organizations derive maximum business value from their data. Data observability supports understanding an organization's data health, pipelines, landscape, and infrastructure through continuous monitoring, tracking, alerting, and troubleshooting to reduce errors and downtime.

Augmented FinOps applies DevOps concepts of agility, continuous integration, and end-user feedback to financial governance, budgeting, and cost optimization efforts. Automation through AI and machine learning in the cloud enables environments to optimize costs based on defined business objectives. As enterprises embrace the cloud and AI, visibility into cloud data spend becomes crucial to maximizing ROI and AI's impact on business. Unravel Data, a data observability and FinOps platform, addresses these needs by providing organizations with granular visibility on data workload spending, an early warning system for out-of-control spending, and automated solutions to pinpoint cost overruns' sources.

Unravel Data has been recognized as a Sample Vendor in Gartner's Hype Cycle for Emerging Technologies in Finance, 2023, for Augmented FinOps and Data Observability. This Hype Cycle assists Chief Financial Officers (CFOs) in identifying emerging technologies shaping the future of finance. The report offers a 10-year outlook on relevant technology and data trends, providing recommendations to increase flexibility, resiliency, productivity, and profitability.

Unravel's platform leverages AI, machine learning, and advanced analytics to transform businesses' understanding and optimization of modern data applications and complex data pipelines. It equips modern data teams with actionable recommendations, turning data into valuable insights. Renowned brands like Adobe, Maersk, Mastercard, Equifax, and Deutsche Bank trust Unravel Data to deliver data-driven insights and drive new innovations to the market. To learn more about Unravel Data's role in controlling cloud costs, visit https://www.unraveldata.com/finops-data-teams/. Gartner's Hype Cycle for Emerging Technologies in Finance, 2023, recognizes Unravel Data's contributions to the financial technology landscape.

https://www.techdogs.com/tech-news/business-wire/marin-software-announces-new-pinterest-integration

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