Features & Elements Of A User-driven Mobile App

By Author: Johan Smith
Total Articles: 116
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Since businesses have become aware of the immense potential of mobile apps, they have eagerly embraced them. It's hard to ignore the fact that there are currently 6.648 billion smartphone users worldwide, accounting for approximately 83.72% of the global population. And the numbers are only expected to increase. Projections indicate that by 2026, the number of smartphone users will exceed 7.5 billion.

On average, smartphone users have about 80 apps installed on their devices, but they tend to use only ten of them on a daily basis. Considering the significant number of people using a large number of apps, it would be unwise for businesses to disregard this platform.

This article shares the importance of mobile apps for businesses and highlights some essential features that contribute to the success of a mobile app. Without any further discussion, let's check out the features here.

Unique Selling Proposition (USP) and simple User Interface ( UI ):

Rather than creating a mobile app just because it's a popular trend, focus on developing ...
... an app that solves a genuine problem for users. By addressing a specific issue, you can design the user interface in a way that allows users to solve the problem with minimal effort. It's important to emphasise an integrated feel in your app, ensuring consistency and meeting the expectations of mobile app users.

Start by determining the use case of your app, and creating a detailed plan that outlines your unique selling proposition (USP) and user interface. Neglecting this step may result in developing an application that offers no value to its users.

Data Privacy and Security:

While it may not directly impact the user-friendliness of your app, providing robust privacy and security features can make users feel more comfortable interacting with it. You can also incorporate smarter authentication systems to create a seamless user experience.

Personalisation:

Use demographic, contextual, and behavioural targeting techniques to deliver personalised content to your users. By providing personalised content, you offer users exactly what they need, when they need it. Research shows that 80% of consumers desire personalisation.

Offline Capabilities:

Enabling offline capabilities allows users to access your app anywhere, maximising its usability. This becomes particularly important for apps that involve storing or analysing information that users may need at any time. Offline capabilities also make your app more reliable for users.

Multi-Device Synchronisation:

Device compatibility or multi-device synchronisation has become an essential feature of a successful mobile application. Users may encounter situations where accessing certain links on a mobile app is more challenging than on a website. By incorporating multi-device synchronisation features, your mobile app gains momentum and becomes more scalable. Real-time data synchronisation across various devices, along with the ability for users to access and continue their work from any location, can be exclusive features of your app.

Loading Speed & Responsiveness:

Loading Speed: -The speed at which an app loads its content is a crucial factor in its overall performance. Users tend to abandon apps that take too long to load or respond sluggishly during interactions.

Battery Efficiency:

Ensuring optimal battery efficiency is a vital aspect of app performance optimisation. An app that consumes less power while running in the background or during active use provides a valuable benefit to users by extending their device's battery life. Implementing strategies such as minimising background processes and utilising efficient APIs can ensure reduced battery usage. By prioritising battery efficiency, we enhance the overall user experience and ensure that your app operates smoothly while consuming minimal battery power.

Users form immediate judgments about the apps they install based on the initial user experience. If the user experience doesn't meet their expectations, most users will uninstall the app right away. Therefore, developers should focus on incorporating key features that make an app user-friendly, grabbing attention, and delivering immediate value to users.

Johan Smith is an expert mobile app developer well-versed in both iOS and Android mobile app development. The author is associated with GetAProgrammer, a leading app development company in Australia. In this article, the author has shared the features and elements that make an application successful and user-driven, ensuring to bring more ROI to your business.