How Does A Page Speed Optimisation Service Influence Your Seo Campaign?

By Author: Anoop Krishnan
Total Articles: 55
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These days the speed of your website means everything. Every day a new article or an SEO expert is telling you how speed is an essential component of your website. Page speed can influence SEO in several different ways.

Page speed is how fast the content on your website loads. This sounds simple enough. The faster the content loads, the faster your page speed. It is also important to understand that page speed is an umbrella term, it is not a single metric that defines your page speed. When it comes to page speed, you should not consider it the same as the speed of a vehicle, for example, you need to think of it as part of user experience (UX), the experience your visitors have when interacting with your website.

Ideally, users expect to click on a website from search results and the page they are looking for appears immediately. Websites have grown in size over the years and JavaScript has made them more complex and harder to load. Loading a web page can be time-consuming, even with fast internet connections. When a visitor clicks the link to your website, the content should be fully loaded so the user can interact ...
... with the page.

To confuse you even further, there is a difference between site speed and page speed. You may find that you are talking to someone and they use the term site speed when discussing your website performance. While they are similar, they are different. Page speed refers to a single web page's performance, while site speed refers to the performance of your entire website.

Of course, you want your website to be fast. A fast site means your pages load quickly and people will find the information that they need. At the same time, you will be happy to know that page speed does influence your SEO campaign. Fast-loading websites have higher conversions and less bounce rates.

People have short attention spans and as the internet speeds up, people will not wait for a website to load if it takes too long. The risk of a visitor leaving your web page without any interaction increases by thirty-two percent when the load time goes from one to three seconds. Ninety percent of visitors will leave a page without interacting when the load time goes from one to five seconds.

The faster your page speed, the more visitors are encouraged to stay for longer. With faster-loading web pages, you can help your visitors go through the checkout journey faster, improving conversion rates, and building brand loyalty and trust.

Fast-loading web pages improve user experience and Google understands this. Waiting for content to appear and not being able to interact with a web page can result in the user going to one of your competitor's websites. This costs you time, money, and your user's experience. Research has shown that the level of stress waiting for a slow website to load is more stressful than watching a horror movie these days.

When you users start feeling frustrated due to slow-loading pages, your rankings take a knock. It is not only Google, all aspects of consumer behaviour show that speed impacts outcomes. Seventy percent of consumers find page speed impacts their willingness to purchase with fifty percent admitting they are willing to give up on videos and animations for faster loading times. Twenty percent of users will abandon their shopping carts if the transaction is too slow. A website can lose ten percent of users for every additional second the website takes to load.

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