How Fast Should Websites Load In 2023, According To Google?

By Author: Damien Alcock
Total Articles: 143
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How has it evolved over the years?


 If you look deeply into human history, people have always been interested in speed. Whether in technology, science, or the arts, we can see that each generation has contributed to the increase in speed over time. Whether it's buying a car for commuting or evaluating a courier who just delivered a package. The performance of each individual is judged by the speed with which he completes a given task.


 So, if you already know that speed is very important in life, then why should you avoid a bad page experience on your site due to slow page loading?


Page Load Time on Google


Google does not provide a specific time for page load time. However, it is common knowledge among business professionals that a page load time of two seconds or less can be considered good. In 2010, Maile Oye, then the technical director of Google's developer program, said; "Two seconds is an acceptable standard for e-commerce sites. At Google, we're hoping for speeds under half a second."
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 According to the HTTP Archive, the average time it takes for a mobile website to interact in 2022 is about 18.6 seconds. However, this average combines both fast and slow-loading pages, so the exact load time for a particular page may be shorter or longer than this average results. Furthermore, in the report, out of over 8 million websites analyzed for Web Vitals compatibility, just over 2.5 million sites had a good Core Web Vitals score.


 Admirably, websites running on platforms like Shopify, Wix, and Squarespace can achieve higher Web Vitals scores than WordPress sites. Only 27% of WordPress sites passed the Core Web Vitals mobile test, but as of November 2022, 43% of Wix sites, 47% of Shopify sites, and 36% of Squarespace sites have passed the test. test Core Web Vitals with an excellent Core Web Vitals score.


 If you're annoyed when driving in slow traffic on your vehicle, you'll find it more annoying to browse slow-loading websites. Unlike slow traffic, the Internet offers several options.


 Whenever you visit a website that loads slowly, you can always go back to the search engine and pick up a direct competitor. Alternatively, you can directly enter the address of another website that offers similar services. If you are a website owner, you need to look at your website from the perspective of your target audience.


 If your site takes more than three seconds to load, redirecting your target users can give you an edge over your competition. According to a 2018 study by AKAMAI, user expectations have increased with page complexity, so traditional page load times need to be revised.


 An internal study conducted by Google found that 41% of brands underperform on the web. According to this study, around 2018, the average internet user expects a website to be fully engaging as soon as it loads. It is said that the user's first reaction when entering a page is to click a button or scroll down.


 Unfortunately, Slow Time Interaction (TTI) leads to annoying users who end up clicking frantically when they double-click repeatedly. For this reason, company-run websites need to know how long a web page will take to process, when a visitor interacts with a site page as a first and foremost helper and when users have a pleasant site experience.


SEO agencies and webmasters are innovating these aspects, and a lot of improvements can be expected in the coming days across the web to ensure the page experience stays pleasant and engaging for the users. 




What is the average website page load time?  


Average page load time is the average time it takes for a web page to fully process and start working in a web browser. 


The set page load time is usually no less than two seconds. Items that change page load times include;


 Size and working protocol of the page.
 The speed of the server hosting the website and the speed of the user's internet connection.


 As an individual or a business that runs a website, it is essential to focus on average page processing time, as this can have a huge impact on the user journey, as well as the success of your website. publicity of the Web site. Late page load times can lead to skyrocketing bounce rates; users leave your site quickly, a lower rate in search engine results, and fewer page views and conversions.


 On the other hand, faster page load times translate into better user experience, more page views, and higher site rankings in search engine results.


 There are steps you can take to increase your average website load time:


 Compress your images and use the right file types to optimize your images.
 Reduce the number of third-party plugins and scripts you use on your site.
Enable browser caching to help returning visitors load web pages faster.
 Use a Content Delivery Network (CDN) to send your content anywhere in the world and shorten the time it takes for your information to arrive.
 Make sure to use a fast and reliable web hosting provider. 
The size of the web page can affect processing speed, and the page processing speed can hinder the user experience.


 Google's Web Vitals program focuses on user experience, especially on mobile devices, and this can affect your search ranking on Google.


 Therefore, it is important to try to keep your web pages as clean as possible to improve user experience and possibly improve search rankings. 


Is 500ms the ideal load time for a website?


500 milliseconds is half a second, and web pages loading in 500 milliseconds is generally considered good. By the way, load time here refers to page interaction time (TTI), the time it takes for a website to fully load useful content and other factors before a user can interact with the page. However, keep in mind that your ideal page load time may vary depending on your specific site needs and requirements. 


How Do You Determine Average Page Load Time?


There are several ways to calculate average page load time:


 One way is to use website performance monitoring tools like Google Analytics or Pingdom. These tools track your site's page load time over time and provide average page load times based on the data they collect.


 Another way is to use a browser extension or plug-in to measure page load time. These tools can be installed in your web browser and can measure the load time of each web page you visit on demand. You can also measure page load times manually by measuring the time it takes for a web page to completely load and display in your web browser.


 You can use your phone's stopwatch feature or your desktop timer to do this.


 To calculate average page load time, you need to measure page load time for a representative page sample of your site. This is a selection of the most popular pages or a random selection of pages. After tracking the sample page load time, you can calculate the average by adding all the times together and dividing by the number of pages. This gives you an idea of your site's average page load time.


 It is important to note that page load times can vary depending on the size and complexity of the page, the speed of the server hosting the website, and the speed of the user's Internet connection. 


Conclusion


Google recommends that pages load in two seconds. Additionally, slow page load times can lead to high bounce rates, which can negatively affect your site's ranking in search engine results. Well, this article has discussed more facts that you should know about this topic. 


SEO Web Logistics provides Search Engine Optimisation services that guarantee real results. ☎ (07) 5641 0224.