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1. Find a keyword
Each blog post you write should be optimized for one main keyword, and that keyword should be something that people are actually searching for month after month. After all, it’s impossible to get search traffic to a blog post about a topic that nobody is searching for.
How do you find keywords? Use a keyword research tool like Ahrefs’ Keywords Explorer.
Enter a few broad ‘seed’ words or phrases related to your blog’s topic, then check the Phrase Match keyword ideas report.
For example, if you have a food blog, you might use ‘seed’ keywords like:
Chicken
Pasta
Recipe
Recipes
Ribs
steak
Keywords Explorer finds over 14 million keywords containing one or more of these phrases, but it won’t make sense to write blog posts about them all. You need to skim the list for topics that make sense for you.
For example, it would make complete sense for a food blogger to write a post about “chicken tikka masala” but not “chicken pox.”
If your blog is quite new, you might want to set the Keyword Difficulty (KD) filter to something low to focus on low-difficulty ideas.
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