5 Digital Marketing Trends Of 2023 That All Companies Should Follow

By Author: Matic Solutions
Total Articles: 2
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Digital Marketing trends and strategies have continuously evolved since the increased importance of digital marketing agencies for revenue generation. The approach of digital marketing companies towards their practices and strategies has changed globally, seeing the huge impact the latest trends can have on them.

We can find some trends being followed and practiced by digital marketers and re-strategizing them continuously to keep up with the global trend.

They have analyzed that people are keen on knowing what's new and easy. Therefore, Matic Solutions shares with all the 5 most impressive and impactful trends companies should follow in 2023 to create a global presence.

1. Chatbots in Marketing

Chatbots are becoming part of our life, whether online shopping, banking, entertainment, booking, traveling and much more and will soon grow by 25% all over the globe by 2024.

Leveraging customer insights using chatbots will be a huge challenge for businesses in the coming year. One can leverage Chatbot in their regular practices in several ways, leading to ...
... growth ahead.

1. Increasingly use of Voice-enabled Chatbots
Alexa and Siri are helping us to revolutionize the way customers interact. Similarly, voice-enabled chatbots will come into the bigger picture for improving user experience and customer satisfaction.

2. Prediction of Customer Behavior

All the useful information provided by the customer, like chats, phone numbers and email addresses as a point of contact, will be used efficiently by chatbots to improve user experience and provide them customization in the form of comfort.

3. Shop and pay via Chatbots

When it comes to improving the user experience for shopping, chatbots can simplify the process by the easy installation of payments in the app to enable users to make an easy purchase, avoiding all traditional methods followed to ensure the client's user experience.

4. AI Chatbots leading to Real-time insights for customers

When it comes to staying connected to customers for offers, latest deals or announcements, the Chatbot having end-user details helps send them notifications and share useful information on the product or service used by them. This helps customers to make an informed decision for future purchases.

5. Customer retention to eye detail

Customer retention is the biggest look after any business. Chatbots easily engage with the customer for post-sales customer support or retention of old customers who couldn't make new purchases.

6. New life to social media

Customer interaction becomes very simple using a chatbot. Businesses can also use this for interaction with clients through automated installations of customer queries, making sales directly through DM strategy, thereby reducing support team costs.


7. Upselling and cross-selling

The major plus for any business is to upsell the product to any existing customer. This can be done easily by installing a chatbot into the system. It also helps to cross-sell the products by using the information given by the customers and using the same to send them product-related information.


2. Interactive Marketing

Interactive Marketing content-
Businesses need to interact with clients, from product launches to post-purchase services. Businesses' online presence matters a lot when it comes to generating leads or promoting the brand. Using Chatbot to make this process easier, it becomes very easy for a customer to understand the brand message.

Static interactions happen when businesses provide e-books through email marketing and writing blogs on new products and services. In comparison, using chatbot services to send automated reminders and messages to clients, announcing new product launches on social media, and creating quizzes or polls are different ways businesses can interact with customers directly.

Focus Visual Content-
There is a huge shift in how content is produced, promoted and inherited today. An increase in the use of videos, infographics and even memes has dominated the online presence of digital brands.

To do this, a business needs to learn what works best for its brand, target audience and goals. Not all resources are meant to give you fruitful results. Try an A/B testing approach when it comes to strategizing digital marketing.

3. Voice search
How people search for information is the first step for digital marketers to acquire. An ease of searching for information and its availability impacts your distance from your customers.

Users can speak rather than type out their queries, making it easy for them to adjust to what Marketers are offering them. Marketers need to optimize the content for voice search results. Here they need to target the broad keywords.

Voice search has gradually increased the luxury in people's lives, thus making them addicted to looking after information or giving commands using Alexa or Siri. Marketers need to ensure their SEO Consultancy and SMM rule here, largely.


4. Automated and personalized email-marketing
Marketing automation aims to boost productivity and efficiency. So, identifying where Marketing Automation fits your organization is the first step. There are various zones to target here-

- Email
§ Welcome emails
§ Newsletter emails
§ Promotional emails
§ Special occasion emails
§ Announcement emails
§ Lead nurturing emails
§ Transactional emails
§ Survey emails
§ Win-back programs

- Gated content
- Salvage abandoned shopping carts
- Transactional messages and updates

Following these techniques makes it very easy to tap into customers and their needs.

5. AI in marketing
AI is the future of digital marketing. It is already implemented in various domains, starting with Google search, adapting to natural languages people use for Google search and using the same information to provide the highest quality information.

Other domains such as content creation, chatbots, speech recognition and ad targeting are widely using AI tools as their strategy to influence customers.

Conclusion
It will be interesting to see how these marketing trends develop in the year ahead. We, bringing the best digital marketing agency in India, aim to provide you with each of these techniques and other emerging marketing trends we set to study along the process.