12 Must Have Key Features In A Virtual Event Platform

By Author: Marisn Mackle
Total Articles: 534
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With the rise of remote work and virtual events, having a reliable and effective virtual event platform is becoming increasingly important. A virtual event platform allows you to host meetings, conferences, trade shows, webinars, and other events online, providing attendees with a seamless and engaging experience. But with so many options available, it can be challenging to know what features are essential. In this article, we will explore 12 key features that every virtual event platform should have.

1: User-Friendly Interface-

The success of a Virtual Event platform heavily relies on its user interface. A user-friendly interface is crucial in ensuring a positive experience for attendees. The platform should be designed with ease of navigation and intuitiveness in mind. It should provide clear and concise instructions on how to use the platform, with menus and buttons that are easy to locate. Attendees should be able to access all the necessary features and information without any confusion or frustration.

2: Customizable Design-

To make your event stand out and align with your brand ...
... and goals, it's important to have a platform that offers customizable design options. This should include the ability to choose your own branding, color schemes, and layout. By customizing the design of the platform, you can create a more engaging and memorable experience for your attendees.

3: Live Streaming Capabilities-

In today's digital age, live streaming capabilities are essential for any virtual event that involves live presentations or keynote speakers. The success of such events depends on the reliability and stability of the live streaming feature, which should be able to accommodate a large number of attendees without any glitches. Additionally, the live streaming feature should be user-friendly and easily accessible, without requiring attendees to download any additional software.

4: Recording Capabilities-

In today's digital age, recording capabilities are a must-have for any event platform. Whether attendees are unable to attend the event live or simply want to revisit sessions at a later time, the ability to record and make sessions available on demand is crucial. Additionally, organizers should have the option to edit recordings and add captions or subtitles for accessibility and convenience. A platform that offers robust recording capabilities can greatly enhance the overall attendee experience.

5: Interactive Tools-

To create an immersive and interactive event experience, it's important to have access to a variety of interactive tools. These tools can include chat rooms, polls, and Q&A sessions, which allow attendees to connect with each other and the speakers. The platform hosting the event should provide these tools in an easy-to-use format, allowing attendees to engage in real-time conversations with each other and the speakers. Polls and Q&A sessions should also be readily available, encouraging active participation from attendees throughout the event.

6: Networking Opportunities-

In order to foster meaningful connections between attendees, networking opportunities are a must-have at any event. This can be achieved through a variety of virtual tools, such as one-on-one video calls, group chat rooms, and virtual meetups. It's important that these tools are user-friendly and allow attendees to connect with others who share similar interests or work in the same industry. By providing ample networking opportunities, attendees can build valuable relationships that extend beyond the event itself.

7: Virtual Exhibit Hall-

In the world of virtual events, the virtual exhibit hall plays a vital role in showcasing products and services for exhibitors. It is important for the platform to provide a user-friendly virtual exhibit hall where exhibitors can display their offerings. Attendees should have the ability to easily navigate through the virtual exhibit hall and engage with exhibitors through chat rooms or one-on-one video calls. This interactive feature allows for a more personalized experience and can lead to valuable connections between exhibitors and attendees.

8: Analytics-

In today's digital age, analytics tools have become a crucial component for Event Organizers to measure attendee engagement, session attendance, and overall event success. These tools should provide real-time data on attendee behavior, session attendance, and other key metrics that can be used to improve future events and provide valuable insights to sponsors and exhibitors. With the right analytics platform, organizers can make data-driven decisions that lead to more successful and engaging events.

9: Security-

In today's digital age, security is of utmost importance, especially when it comes to virtual event platforms. To ensure the safety of attendee data and prevent any unauthorized access, it is crucial for the platform to have robust security measures in place. These measures may include secure login procedures, data encryption, and secure payment processing. Additionally, it is important for the platform to comply with relevant data protection regulations, such as GDPR or CCPA, to ensure the privacy and security of all attendees.

10: Mobile Compatibility-

In today's world, mobile compatibility is a must-have feature for any event platform. With more and more people relying on their smartphones and tablets for accessing information, it's important that attendees can easily access the event from their mobile devices. The platform should be designed to work seamlessly on mobile devices, with all the necessary features and an intuitive interface that makes it easy to use. Whether attendees are on the go or simply prefer to use their mobile devices, they should be able to access the event without any hassle.

11: Technical Support-

In the world of virtual events, technical support is a vital component to ensure a smooth and successful experience for both attendees and organizers. Whether it's troubleshooting technical issues, answering questions, or providing guidance on how to use the platform, reliable technical support is essential. To ensure maximum convenience, the platform should offer support throughout the event, as well as before and after. And to cater to different preferences, technical support should be available through multiple channels, such as email, chat, or phone.

12: Integrations-

Integrations play a vital role in event planning platforms, enabling organizers to streamline their workflow and deliver a seamless event experience. By integrating with social media, email marketing, and event management software, organizers can simplify their tasks and create a cohesive event experience. With integrations, event planning becomes more efficient and effective, freeing up organizers to focus on creating unforgettable events.

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Conclusion
For the planning and hosting of successful virtual events, a virtual event platform is a crucial tool. There is a growing need for dependable and feature-rich virtual event platforms given the current state of the world and the growing number of virtual events. The above features in a virtual event platform can aid planners in providing guests with a seamless and interesting event experience. These features can improve attendee engagement, raise event awareness, and give organisers insightful data about attendees' choices and behaviour. The needs of the event, the budget, the platform's functionality, dependability, and technical support should all be taken into account when selecting a virtual event platform. Event planners can successfully arrange virtual events that cater to participants' demands and help them reach their objectives with the help of the correct virtual event platform.