Digital Marketing And It’s Basics

By Author: iDigitize Infotech LLP
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Digital Marketing is one buzzword flooding today’s business owners dictionary. With business choosing the digital route and emphasizing a strong online presence, we understand why you would like to join the race. Are you looking at an online presence for your company? Want to move your promotions online? Not sure what Digital marketing has in store for you? Do not worry, you are about to explore the basics of digital marketing to create a successful digital marketing strategy.

What is Digital Marketing?
Simply putting it, Digital marketing is marketing your products or services using the internet as a medium as well as digital media as a platform. Digital Marketing is a bouquet of various marketing strategies including both orthodox and modern tactics.

Why does your business need Digital Marketing?
As a company owner or an employee, you are responsible for each marketing expenditure you incur. We are sure you will be hesitant to invest in this relatively new term “Digital Marketing” and hence we have some thought proving reasons why your business needs it.

1. Your competitors are already ...
... using it: Did you know that 77.6% of SME business owners leverage social media as their prime marketing strategy. Not only SME’s but also solo entrepreneurs and freelancers are on the web to create brand value. This is probably because digital marketing is almost DIY.

2. Targeted audience reach: Digital marketing allows you to catch the attention of your prospective customers through various strategies. E.g. SEO helps you attract quality visitors to your website without paying a penny. Whereas, Pay – Per – Click (PPC) marketing encourages the audience to visit your website through a paid ad.

3. Tracking performance: Due to the analytics tools available online today, you can easily track your marketing campaigns regularly. You can even analyze which campaign was a success and which one was a failure. Dis-invest in the failed campaign and re-invest in the good ones. This helps you to utilize your resources efficiently.

Before you decide to invest your time and resources in strategizing your digital marketing campaign, it is essential to understand the basics regarding what it has to offer to you. An effective marketing strategy can incorporate a variety of components like the ones mentioned below:

Website Design and Optimization:

Your website is like your visiting card, the face of your business. The structure, design, color combinations, as well as the content and images on the website, impacts your brand value. We recommend that your website demonstrates your brand style and personality and a standardized theme as per your business. E.g. A wedding planner website cannot have a black and white color theme and a machine manufacturing B2B company cannot have a Green and Orange color theme. 48% of the visitors judge your website in the 1st 5 seconds on landing.

Website Design and optimization - basics of digital marketing
What do you think makes maximum visitors bounce away? It is design and then relevant to what they are looking for. Once a visitor has landed on your website the next thing that can turn them off is site navigation.

Have an easy to navigate website with commonly used labels. Keep it simple is the key: Home, About us, products/services, blogs, contact us.
Keep your website up to date. It takes seconds to lose a visitor but it takes months to get one. If your website is orthodox and not updated be ready to face the challenges of stale information.
Most of the users initiate a google search through their mobile phones, so you need to develop your website in such a way to be seen on the search engine results page (SERP) on the mobile phone like it is visible on the desktop. To unlock this feature you will need to invest in a responsive website where you can reap the benefits of recent shifting trends.
Search Engine Optimization (SEO):

With the above-mentioned pointers, you would have developed a gem of a website. You made your website responsive, you concentrated on its design, color, content, images, etc. What’s next? Once your website is good to roll, you need to roll it down to the right audience. Why would a 12-year-old be interested in baby diapers and why would a lady be interested to buy an umbrella in the winter? Search engine optimization is the process of improving the visibility of a website on organic (unpaid) search engine result pages (SERPs). SEO attempts to make sure your webpage appears within the top results when a visitor enters your keywords.

Search engine optimization - basics of digital marketing
Social Media Marketing (SMM):

Social Media Marketing is utilizing social media platforms to promote your business to reach your end goal. Your end goal could be either sales or just visibility. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc have an added advantage of the target audience. From Location to age, from gender to interests, and many more fields that will help you micro-target the right audience for your business. Social media management is when you manage all your social profiles together on a single platform.

Social Media Marketing - Basics of Digital marketing
Pay-Per-Click Advertising (PPC):

PPC is where you bring visitors to your website by using search ads for which you have to pay when someone clicks through it. Google AdWords and Facebook are well known PPC platforms. PPC is used to attract quality traffic to your webpage. 64.6% of people click on Google ads when they are looking to purchase something online. The benefits don’t end here, imagine you only pay for clicks and you can also monitor your PPC campaign in real-time.

Pay per click advertising - basics of digital marketing
Email Marketing:

Yes yes, this is very orthodox but guess what? it worked back then. A shocking fact, 82% of B2B and B2C businesses use email marketing today. Why do you think they still do? Because 34% of the people worldwide use emails for a business. Second, email marketing is cheap, all you need a great graphic with great text and internet connectivity. Email Marketing though orthodox today has proven results so what can you do to make your emails stand out from the junk? You need to show the customer what he wants to see and also how often he would want to see. Sending a mail daily will do more harm than good. 78% of people unsubscribe to promotional emails only because they are fed up of seeing you too much.

Email Marketing - basics of digital marketing
Content Marketing:

It is very rightly said, you cannot image Digital Marketing without content. Content is the king and the graphic is the queen of the Digital marketing world today. Sustaining Digital Marketing is a focused approach to developing and sharing relevant content to retain your audience. There is a call to action content that can either make or break a deal. What you click on?
Option 1: Visit our website and purchase.
Option 2: Buy now. In Simple words, Content marketing is a digital marketing strategy that emphasizes on creating strong relationships with your target audience by displaying to them high-quality, relevant content. This content can be in any form: blog posts, articles, email newsletters, white papers, case studies, research papers/reports, infographics, videos, webinars, e-magazines, e-books, etc as long as it is relevant.

Content marketing in basics of digital marketing
So know that we have attempted to give you a basic background on What is Digital Marketing? Why your business needs it? and What are the strategies you can adopt to grow your business online, you must get going. iDigitize(https://idigitize.co/), A Digital Marketing Agency, Mumbai is a one-stop solution for all your Digital Marketing needs. We will engage with each of the above Digital Marketing strategies (or even one component, whichever best suits your best) and make your business viral.