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A Guide To Online Payment Processing
If you own an e-commerce business, you know that accepting payments is critical to your success. But did you know that there are numerous methods for processing payments? This guide will explain the fundamentals of online payment gateway and offer advice on selecting the best method for your company. So keep reading to find out everything you need to know about accepting payments online!
A Crucial Component
Allow your customers to make any purchase with the swipe of a finger, and you will benefit both financially and operationally. Consumers are always looking for quick and simple solutions to problems, and payment technology is no exception. Furthermore, COVID has encouraged buyers to demand contactless payment options. Less personal and more digital is the current trend among merchants, and it shows no signs of abating. There's no getting around it: an online payment processing solution is required to succeed in the digital world.
Online Payment Processing Basics
Online payment processing is exactly what it sounds like: the use of electronic means to complete financial transactions – just what e-commerce ...
... businesses require! However, accepting credit cards and other digital forms of payment via your website or mobile apps is only the beginning. Let's start with the basics. Every web payment processing platform is made up of three parts.
Payment processor – A payment processor handles transactions between the banks of your customers and your business bank account. They oversee the validity of credit cards, available funds, card limits, and so on. Payment processors play an important role in security by ensuring the accuracy of card information. They protect your online business from fraud by ensuring that card data is accurate and preventing fraudulent activities. They also handle all payment-related issues, from minor omissions to catastrophic errors and incorrect payments.
Merchant account – You can accept payments online with an e-commerce merchant account. In most cases, this account is obtained through a merchant service provider or a bank. You would be unable to accept electronic payments, whether credit cards, debit cards, or ACH, without a merchant account. Working with an experienced payment processor in your industry is critical when opening a merchant account. This is especially important for high-risk businesses like collections or CBD.
Payment gateway – Consider a payment gateway to be an electronic payment highway that connects your payment processor to all online payments. It connects your merchant account to the issuing bank of your customer in order to return an approval or decline response. In addition, the gateway adds an extra layer of security to all online payment transactions.
Online Payment Processing Steps
Now that we've covered the three components of an online payment processing solution, let's go over what happens when a customer clicks "Pay Now" from their virtual shopping cart.
The payment gateway securely transmits the transaction to the issuing bank.
The issuing bank checks the information and sends an approval or decline response to the payment processor, who then relays it to the merchant.
The money for the transaction is sent to the payment processor by the issuing bank.
The funds are transferred to the merchant's business bank account by the processor.
That's all! Easy-peasy!
Custom Payment Solutions
You should have a better understanding of what's going on after reading about online payment processing steps and key players. It is now time to design the ideal payment solution for your company. There are numerous options available, regardless of your business model. As a result, never settle for anything less than the most cutting-edge payment system.
While the best online payment gateway may appear to be a dime a dozen, don't rush into choosing one. Every industry has a unique set of criteria that influence business operations. Aside from the type of card payments you want to accept look for an easy-to-use interface and a solid support team. Your processor should also understand your requirements and provide tailored features for your business.
Another critical point to address is whether they can provide a fully integrated payment system with your existing shopping cart or CRM. Examine fees and rates, processing limits, and security measures thoroughly. Being PCI compliant is a must for e-commerce merchants; confirm that your processor and gateway adhere to all recommended protocols. Finally, your online payment processor should be frictionless and provide customers with a straightforward yet appealing customer experience.
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