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Revolutionizing The Operating Room: The Rise Of Operating Room Integration Market

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By Author: Snehal S
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Operating Room Integration Market growth is driven by the growing demand for technologically advanced solutions, the growing number of surgical procedures, rising funding initiatives for improving HCIT infrastructure, and increasing emphasis on cost control and efficiency improvement in hospitals. However, the high setup and operational costs, interoperability issues, and shortage of skilled surgeons in OR integration are expected to restrain market growth to a certain extent.

Currently, Operating Room Integration Market is growing at a Compound Annual Growth Rate (CAGR) of 12.1 % to reach USD 3.3 billion by 2027. Shifting trends in the healthcare industry have resulted in a greater focus on enhancing quality care and ensuring its cost-efficiency and personalization. This gradual shift towards predictable outcomes and care quality has supported the greater implementation of various IT systems in healthcare organizations. Other factors driving market growth include the rising demand for technologically advanced solutions, a growing number of surgical procedures, rising funding initiatives for improving HCIT infrastructure, ...
... and increasing emphasis on cost control and efficiency improvement in hospitals.

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Growth Drivers
• Rising demand for technologically advanced solutions
• Growing number of surgical procedures worldwide
• Rising funding initiatives for the improvement of HCIT infrastructure
• Increasing emphasis on cost control in hospitals
Growth Opportunities
• Growth opportunities in emerging economies
Challenges
• Shortage of skilled surgeons in integrated operating rooms
• Interoperability issues
Trends
• Interactive communication & education in ORS
• Growing consolidation in the operating room integration market
• Impact of covid-19 on the market

The prominent players operating in the Operating Room Integration Market are

Stryker Corporation (US), STERIS Plc (US), Karl Storz SE & Co. KG (Germany), Olympus Corporation (Japan), Getinge AB (Sweden).

Stryker Corporation (US) dominated the operating room integration market in 2021. The company’s leading position in this market can be attributed to its comprehensive suite of products and solutions and strong distribution network, which has enabled the adoption of its solutions across the globe. The company offers OR integration solutions through its Medsurg segment. Stryker holds an influential position in the OR integration market, owing to its strong product portfolio. The firm has been in the market for about 78 years and offers a full range of operating room products under the brand name-iSuite. Its product portfolio includes ceiling-mounted surgical LED lights, equipment booms, and instruments for minimally invasive surgeries. The company opened its Centre of Excellence (COE) for digital platform services in Dublin to develop digital solutions for emergency use and specialist care settings for the seamless coordination of patients suffering from critical care medical emergencies. Stryker has a global presence with major operations of its Medsurg segment in North America, Europe, the Middle East & Africa, the Asia Pacific,
and the Latin American region.


Karl Storz SE & Co. KG (Germany) is the second-largest player in the operating room integration market. The company offers a wide range of endoscopic equipment for human, veterinary medicine, and industrial endoscopy. The company undertakes sales of operating room integration products through its Human Medicine business division. KARL STORZ’s products are marketed through 50 subsidiaries in over 40 countries across Europe, the Americas, Africa, and the Asia Pacific. With over 65 years of experience in this market, the company focuses on strengthening its sales activities and distribution network by working with an efficient network of dealers. The company also provides local-level services to customers through its subsidiaries.
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Asia-Pacific is expected to exhibit the highest growth during the forecast period
• The rising need to curtail healthcare costs
• Increasing patient preference for minimally invasive surgeries (owing to procedural benefits such as the lower risk of surgical-site infections,
• Decreased patient injuries, and
• Shorter hospitalization times)
• Growing adoption rate of integrated operating rooms among healthcare providers,
Recent Developments
• In September 2021, Skytron LLC (US) launched a video integration system SkyVision Ascend to improve surgical workflow and leveraging technology for high-performance & efficiency.
• In November 2021, Barco (Belgium) partnered with Getinge (Sweden) in which Getinge will utilize Barco’s Nexxis video-over-IP platform to launch its renewed Tegris operating room integration system.
• In November 2020, STERIS (US) acquired STERIS (US) to strengthen, complement, and expand STERIS’s product offerings and global reach.

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