Choosing Your Event Venue: Dedicated Venues Vs. Non-dedicated Venues

By Author: Millennium Gate Museum
Total Articles: 686
Comment this article

Event attendance has never been more ingrained in our professional and personal lives. In our spare time, more of us than ever are participating in fundraisers and endurance events, while professionally, we are attending more conferences at a museum rental space, exhibitions, and corporate parties than ever before.

The increased popularity of professional and personal events has resulted in an influx of venues springing up to meet the demand. This, combined with the rise of dedicated event space, has left both professional and amateur event planners with a plethora of options.

In this guide, we'll show you how to book your event venue and discuss how the venue you choose can affect your event. We'll also look at why dedicated venues may not provide everything they appear to.

Make sure you choose the right venue for your event

The importance of an event venue
Your event location says a lot about you. It specifies whether the event will be high-end or low-cost, luxurious or basic. It's one of the first impressions guests have of the style of an event before they attend it, so it's critical to ...
... select a venue that will make the right impression.
It's never been more important to choose a memorable and compelling venue in a world where events are constantly being thrown. When it comes to selecting one, however, it can be difficult to see beyond the haze of hotels and conference centres that comprise the dedicated event venue sector.

The appeal of dedicated event space
Big hotel chains entered the event venue market in the early 1980s, realising that they could increase their profits by offering their space not only to travellers, but also to the events market. Many hotels have since offered an all-inclusive solution for events such as weddings, meetings, and conferences. Conference centres quickly followed, and between them, they revolutionised the events industry by providing space dedicated solely to event hire.

The advantages of purpose-built event space are numerous. It is frequently less expensive, is available quickly, and provides flexibility. Following the sharp increase in event popularity, an influx of dedicated event venues flooded the market, but the market is now saturated, leaving event planners with a choice of many venues that lack real character, space, and light. When it comes to making your event stand out from the crowd, these venues can undermine the essence and purpose of the event.

How Environments Affect Guests
Consideration of how a person's environment affects their mood has become increasingly important in the events industry. Event organisers are becoming more aware of how a venue will affect guests, preferring open and bright event spaces that promote feelings of inspiration and motivation over darker, more closed venues that can be equally restricting and distracting.

Unique Non-Dedicated venues Vs. Dedicated venues
Event spaces that serve a dual purpose, such as a library, museum, or other educational facility, are more likely to improve guests' experiences. Tall ceilings, large windows, and plenty of open space are common features of these buildings, which were often designed to inspire and encourage their occupants.

Hotel and conference centres typically do not have the same thought put into their space. These structures are frequently modern and designed to house as many people as possible while taking up as little space as possible. Ceilings are frequently low, rooms are cramped, and natural light is scarce.

How to use an event venue to convey an event’s tone
When planning your event, look for a venue that serves more than just as a base for the event like history museum event rental. Consider the message and tone you want your event to convey to your guests and look for a venue that can support this. Unique event venues can be used for a variety of events, and it is becoming increasingly important to do so.

Corporate parties & events
Corporate events are used to motivate, inspire, and instil camaraderie among employees. More businesses are investing in seasonal parties, and while these are an additional cost, the impact they can have on productivity is critical to business morale.

Choosing a more unique event venue to host a corporate event or party can help a company represent what their employees and colleagues are worth to them by demonstrating that they are willing to invest more thought and money into their well-being and enjoyment. Corporate party venue selection can also be used to demonstrate corporate values.

Weddings
Package weddings at hotels have grown in popularity due to their logistical advantages. They enable the entire event to take place in the same location, with the event room repurposed for the ceremony and reception. However, while these weddings may be more convenient logistically, they do not reveal anything personal about a couple or their individual taste. Investing in a more unique wedding venue that reflects the couple's preferences results in a more memorable and expressive event.

Meetings & Conferences
Dedicated meeting spaces can be monotonous and repetitive, causing attendees to become bored and lose concentration. Dual-purpose event space can provide a more airy and clear space for delegates to meet and discuss formal affairs, thereby enforcing a more productive and uplifting environment.

Conferences can also benefit from event space that excites and motivates attendees. For regular conference attendees, conference centres are overly familiar haunts, so selecting a venue with a completely different aesthetic can be an effective way to engage and excite guests.

Dinner Dances, Banquets & Awards Ceremonies
The choice of venue can instantly undermine the extravagant nature of a dinner event or banquet. These events are intended to be lavish and celebratory, and a conflicting venue choice can distort this message. Hotels with low ceilings and a lack of light can detract from the grand nature of these events, and when attendees expect opulence and luxury, this can disappoint them.

Events for Profit
If you're planning a revenue-generating event, your venue selection is even more important. Paying guests must be wowed by the venue choice before parting with their money, so choose somewhere that will entice them to attend.

The Future of Events & Venue Choice
As events continue to infiltrate our personal and professional lives, venue selection will become increasingly important, particularly for events seeking to convey a sense of uniqueness.

Know more about Millennium Gate Museum, please visit www.thegatemuseum.org.