Online Course Creation For Entrepreneurs | Business Success Coach

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Kat Dunn founded the Kat The Coursebuilder brand in 2015 with the goal of “helping 1 million people teach 1 million” by providing turn key done for you course building and marketing services. Kat is a professional Instructional Designer with a Masters Degree in Instructional Design, a Masters Degree in Business and more than 20 years of experience building and launching courses for some of the most recognizable brands in the world such as Walmart, Verizon Wireless, ADP, The Federal Government and dozens more. Kat has assembled a team of more than 20 industry professionals to service her clients which includes coaches, speakers, authors, entrepreneurs and celebrities that are expanding their brands with courses. KTCB has launched over 17,000 courses since 2015, in 5 countries, on 3 continents.

N: There are probably a lot of people out there who may benefit greatly from courses, but don’t even know that this world exists, so for those people who say, “what do you mean by course?”, what do you mean by course?

K: That is a really great foundational question, so it’s great that we’re starting there. A ...
... course is an instructional pathway, so the full term that that instructional pathway can take is varied. So the three main types of courses are instructor led- that is where there is in-person instruction. There’s typically a classroom style setup and an in-person instructor. The second type of course is virtual instructor led training, also known as VILT. That’s similar to what we’re doing now on zoom, you see me, I see you, but we’re not in person, we’re virtual. And that’s what a lot of us have been doing throughout COVID, there have been a lot of virtual instructor led trainings. The third [main] type of course is asynchronous, self-paced, automated. That’s the kind of course you take when you start a new job and they have you go through training and you’ve got to watch all these videos, that is asynchronous and self-paced. It’s also the main type of course that is going to give entrepreneurs their time and freedom, because that is the only type of course where you don’t actually have to be present in order to serve your learners.

N: As far as the subject matter of courses, does is run the gamut, do you see any trends there as far as subjects that are more common or more in demand?

K: There are certain niches that are just going to get the riches. So, in our agency we’ve worked in over a hundred different niches, everything from horticulture, bee keeping, nail salons, it just runs that gamut. In terms of profitability, it’s not so much a matter of which one of those 106 niches are the most profitable, it really has to do with your willingness to talk about the fact that you know somethings that other people want to know.

In terms of the hierarchy of the niches, we know that the wealth niche is going to get the most attention in any situation. So, if you’re helping people to make money or save money, then you are in one of the most profitable niches out there. And if you can position your niche to help people make money or save money, then you’re definitely in the right place.

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