Best Practices To Communicate With Gen Z Students - Aapoon

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Who is Generation Z:

Generation Z is a population that is gaining more and more attention, especially as its older members enter young adulthood. Born after 1995, Generation Z students share some characteristics with Millennials, but their formative years have been shaped by a dramatically different world, resulting in key differences in attitudes, tendencies, and outlooks.

Gen Z students were born into technology:

Gen Z is really the first generation that doesn’t know life without technology. To this population, Google, Instagram, and smartphones are not just convenient tools, they’re necessary parts of life. Generation Z expects to be connected to the world and able to access information at any time and anywhere.

It’s vital to understand their relationship with technology. While they are no strangers to technology, there are misconceptions about calling them tech-savvy. It’s not wise to assume that because they have been exposed to technology since they were born, they know how to use it proficiently and effectively.

In order to best communicate with Generation Z students, educators ...
... need to use platforms where students can give access and retrieve information anytime and anywhere. Some of the most popular platforms used by Gen Zers include Instagram, YouTube, and Snapchat. These platforms provide instantaneous communication, centered around pictures or short captions.

Since students in Gen Z are likely to have shorter attention spans, educators should utilize these instant communication tools to engage with students and increase their motivation.

.Gen Z prefers texting over email as a communication platform.
.The conversation is key when it comes to communicating with Generation Z.
.Gen Z won’t pay attention to anything that isn’t as good as something they can find online.
.Generation Z is very visual and interested in learning through videos and images.
.53% of Gen Z prefer person-to-person discussion over instant messaging.
.Gen Z doesn’t want boring communication apps. They always seek exciting and value-driven apps for communication.

Conclusion

Generation Z students have different communication preferences than previous generations. They consume content differently and find information in different places that help them with their personal growth. In order to best reach out to them, educators should be aware of the differences and use them to their advantage. Keep your messages clear and concise, and you’ll be able to capture their attention.

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