Online Google Adwords Ppc Training In Hyderabad

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Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click.

In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, Search Network campaign, display campaign, shopping, re-marketing, dynamic search ads, App campaign, mobile and video marketing campaigns.

About Google Ads Program
Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions, and reporting. Measuring Mobile Ad Performance ...
... and Conversions Report Editor.

Google Ads Course Syllabus

Introduction to Paid Advertising

What is Paid advertising
Benefits of Paid advertising
Business objectives in paid ads
Branding Campaign
Direct marketing campaign
Paid advertising channels
Paid Bidding Strategies
Premium Ad Networks

Introduction to Google Ads

Overview of Google Ads
Account Setup
Billing Methods
Old Version vs. New version
Google Ads Interface Tour
Basic Google ads Terminology
Recent updates in Google Ads
Account structure in Google Ads
Account Limits

Pay Per Click Campaign

Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
Defining the Budget
Ad Scheduling
Ad delivery and Ad Rotation

AdGroups and Keywords Setup

What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups

For more info, visit: https://www.startupicons.in/online-adwords-ppc-training/